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Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
1. Twitter Is Rolling Out Trends with Descriptions on the Web – Marketing Land In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending …
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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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TUTORIAL: A Google Gem That’s Trending Near You
My clients frequently ask me how long it takes to rank higher on Google search page results. I explain that the process is gradual and not guaranteed due to a number of factors, such as the 200 plus “signals” that make up Google’s algorithm, the time it can take for …
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5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu
1) Amazon Takes on Google Adwords – Wall Street Journal The war for Internet supremacy rages on between Google and Amazon. The increasingly competitive relationship between the two giants has grown even more strained as of late, but their tenuous relationship has survived largely because Amazon is one of Google’s largest …
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5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!
1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
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Instagram is “Ad” it Again!
Does it seem like, eventually, everything turns into a platform for advertising? For social media, that seems to be the trend when comparing networks over the years. Everything from Facebook, Google, Twitter, Pinterest, and Pandora have all followed the same trend. Using a great business plan (and a lot of …
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LocalU Is Coming To Dallas!
Local businesses and small business marketers in the Dallas / Fort Worth area are in for a treat! The traveling road show of local online marketing, LocalU, is making its way to Dallas, TX on Thursday, January 23. I had the opportunity to attend LocalU when they came to New Orleans, …
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Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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5 for Friday — Links, Stories & Posts For Your Weekend
Google AdWords Announces Enhanced Campaigns -Search Engine Watch Google announced Enhanced Campaigns this month, much to the dismay of some and delight of most. The Enhanced Campaigns work to simplify mobile marketing – sounds good, right? So why are some advertisers viewing this update negatively? Check out our blog post by …
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