Five for Friday: Pay for Twitter Verification, Snapchat Goes Local, and More!

February 20th, 2015 by Search Influence University

1. If You Want to Be Verified on Twitter, All You’ll Have to Do Is Pay! – Mashable

If you’ve ever tried, you know that getting verified on Twitter is a lengthy process. Twitter does not accept requests for verification, so users just have to wait until the site feels that your page should be verified—and the process can take an extremely long time. But not anymore: Twitter is considering letting people pay to get that little blue check mark symbol. Hopefully, if this change is adopted, the days of waiting for verification will be gone!

2. Google Answers the Question “Is Link Building Good?” – Search Engine Round Table

In any discussion about link building, the conversation usually turns into a debate about whether the strategy is good or bad for a website. If you’ve been searching for the answer, you may finally have it: in a recent Google+ hangout, Google’s John Mueller was asked to answer this common question. Ultimately, Mueller stated that he would “try to avoid” link building in general, but he also gave helpful tips on how to allow others to link to your site.

3. Snapchat Wants to Show You What’s Happening in Your City – Tech Crunch

Have you ever ignored a Snap from Team Snapchat because it relates to an event taking place in a different state or even a different country? Well, Snapchat has caught on. The company is currently experimenting with regional Our Stories, which will add content that will be visible only to locals within a specific area. Keep an eye out for these relevant Our Stories!

4. 4 SEO Landmines to Avoid if You’re Updating Your Website – Search Engine Watch

From time to time, it becomes necessary for all of us to update our websites—but how do we manage the change without losing the authority our sites have built up? Whenever you update your website, you may leave yourself vulnerable to changes in domain authority and search engine indexing. If you’re thinking about changing your website, a few tips from this recent Search Engine Watch article can teach you what to avoid in order to keep your SEO intact.

5. Facebook Will Be Revealing the Relevance Score of Your Ad – Marketing Land

Ever wonder how Facebook chooses which ads to show? The company uses a combination of bid price and relevance scoring to decide which ads will make an appearance, but the process might seem confusing. Well, Facebook has begun to allow marketers to see the relevance score of their ads. In doing this, Facebook hopes to incentivize the creation of better ads that are more relevant to target audiences.

Image Sources:

All You Have To Do Is Pay

Snapchat Our Stories Selfie