More Influencers are Google Certified

August 2nd, 2013 by Annette Golemi

At Search Influence, we have always prided ourselves on the knowledge and expertise of our team members. Our innovative company culture encourages our staff members to constantly improve their skill set and familiarity with online marketing industry trends. Anything that gives Search Influence and our clients a competitive edge — we take it on. With this go-getter attitude, we have been able to boast the title of most qualified Google AdWords company in Louisiana, and we are happy to announce that we will continue to own this title with the addition of four new Google Analytics and Google AdWords qualified team members.

Analytics

Search Influencers Leigh Aucoin, Amy Arnold and Paula Keller recently received their Google Analytics Individual Qualifications, further solidifying our company’s authority on Google products and our ability to effectively measure our clients’ online marketing campaigns as well as their return on investment (ROI).

The Google Analytics Individual Qualification is a proof of proficiency in Google’s Analytics tool, which can be obtained after an individual passes the Google Analytics IQ test. Google Analytics is the most widely used website statistics service and allows marketers to view detailed statistics about a website’s traffic and traffic sources as well as measure conversions and sales. Google Analytics is one of the prime tools we use to show value to our customers each month. It allows us to showcase our customers’ increases in traffic, and it provides valuable insight that drives each client’s ever-evolving online marketing strategy.

Amy, Paula and Leigh have each been able to apply their learnings to our clients already in individual ways. Leigh, as a web developer, has troubleshooted and solved complex Analytics code implementation issues related to cross-domain tracking and e-commerce websites. Amy, as Director of Research and Development, has used advanced data points to identify areas of opportunity for individual clients as well as assess client traffic data in aggregate to make overall assessments of performance and industry trends. Paula, as our Director of Account Management, has passed on advanced knowledge to her team to use in strategizing and showing value to our clients.

In addition to our team’s proficiency in Google Analytics, we are well versed in Google’s advertising product AdWords — a tool that allows online marketers to implement advertising campaigns by way of pay-per-click (PPC) campaigns, cost-per-thousand (CPM) campaigns, and site-targeted advertising for text, banner and rich-media ads.

adwords

Search Influence is a Google Adwords Certified Partner, which means that we meet a minimum spend of $10,000 for a 90-day period. With our account management team managing on average $112,000 per month in Google AdWords, it’s safe to say that we know what it takes to execute a successful paid online advertising campaign. So, its no surprise that Account Associate Laura Manning has also received her Google AdWords Individual Qualification and will join our existing qualified team members with superior AdWords skills. Congrats, Laura!

Earning these certifications keeps Search Influence up-to-date with Internet marketing skills relevant to SEO services, social media management and paid online advertising, which in turn allows us to help our clients compete more aggressively in the online marketing area. Our clients are our main priority, and having our staff trained and certified in Google AdWords and Google Analytics helps the team execute effective and scalable campaigns. Our long-term goal is to have all of our account management team trained and certified in both Google tools so that we can continue to be seen as the leading Internet marketing company on the Gulf Coast!