Here Are 10 Eye-Catching Medical Display Ads That Worked
August 31st, 2016 by
Need a little inspiration for your practice’s online ad campaign? The following medical display ads are some examples of online advertising at its finest. They boast an impressive balance of striking imagery, audience targeting, creative calls-to-action, and concise copy.
These advertisements from Stewart Dermatology and Dr. Grant Stevens, FACS, at Marina Plastic Surgery utilize close-ups of women, which grab the attention of viewers more effectively than the alternative. Consider using real people in your ads to appeal to more potential patients.
#1: Stewart Dermatology
#2: Dr. Grant Stevens
You can also target specific audiences to yield even better results for your online ads. For example, these ads from Gleevec and Allure Dental could target people specifically in New York or specifically adult males seeking dental or orthodontic work.
#4: Allure Dental
Using a creative call-to-action is also essential for conversions. The following ads from Medscape, Dermatology Associates of Wisconsin, S.C., and Hospital for Special Surgery challenge the viewer to do much more than “Click Here.” Consider trying “Request an Appointment” or “See Our Success Stories” on your display ads as a way to challenge your potential patients to more actively engage with your advertisements.
#6: Dermatology Associates of Wisconsin
#7: Hospital for Special Surgery
Short and catchy phrases and slogans can do a great job of getting and holding viewers’ attention. Here are a few examples from Doctors of Osteopathic Medicine, Hass Plastic Surgery and MediSpa, and Coolsculpting: “We treat the woman. Not the symptom,” “Love the memories, forget the lines,” and “Lose the fat. No needles. No surgery. No downtime.”
These slogans perfectly utilize short, concise phrases that successfully capture the viewer’s attention.
#8: Doctors of Osteopathic Medicine
#9: Hass Plastic Surgery and MediSpa
I think Dr. Stevens’s ad was really good. Can easily see how it was well-received.