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  • Education Marketing
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  • Results
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Latest Posts
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  • Search Influence’s Newest Influencers Are FOUR Real!

    March 02, 2020 by in News Lauren Christy - 1 comment
    Madison Rohr, who has been hired at Search Influence as an Account Manager

    Myah Catanzaro has been hired as an Account Coordinator. Myah grew up on the Northshore in Mandeville and graduated from Fontainebleau High in 2014. From there she then went on to go to LSU to study marketing. She has worked and done a little bit of everything—waitressing, leasing agent, promotional …
    Continue Reading >>

  • How to Make Sure Your Website Is Accessible for Everyone

    September 24, 2019 by in Industry Insights Demi LeBlanc - Leave a comment
    Colored Pencils Diversity Tolerance Pens

    It’s safe to say that traffic—and gaining as much traffic flow as possible—is the major goal of anyone’s site. Unfortunately, a substantial amount of us forget about a few key demographics that depend on us to make sites, content, and social channels accessible. To put it into perspective, 360 million …
    Continue Reading >>

  • How Using Psychographics Can Shed Light on Your Buyer Personas

    August 21, 2019 by in Industry Insights Katie Whittington - Leave a comment

    Looking at your buyer without understanding them as a whole is like ordering a hamburger without the toppings. Nobody wants a dry hamburger without cheese, bacon, tomatoes, pickles, or at least some sort of condiment. So why do some businesses only care that a buyer bought their product and not …
    Continue Reading >>

  • Top 10 Tools & Resources That Are Truly FREE for Nonprofits

    August 07, 2019 by in Industry Insights Demi LeBlanc - Leave a comment
    Make this world better with non-profit marketing tips from Search Influence

    Nonprofit organizations are what I like to call “ballin’ on a budget,” which means strategically selecting resources that won’t break the bank. But where do you start? Here are our top 10 picks for best free marketing resources you should utilize to get your organization… organized.  1. G-Suite The mecca …
    Continue Reading >>

  • Seven New Employees Join Search Influence

    July 26, 2019 by in News Lauren Christy - Leave a comment
    New Search Influence Account Manager Anita Shah

    Anita Shah  Anita Shah has been hired as an Account Manager. Anita is a Midwest native, growing up in Michigan. She attended the University of Michigan where she received a bachelor’s degree in Economics. Outside of work, Anita loves to travel; specifically, backpacking trips are her favorite. A bucket list …
    Continue Reading >>

  • How to Balance In-house Marketing With an Agency

    December 06, 2018 by in Industry Insights Paula Keller French - 1 comment

    How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
    Continue Reading >>

  • Year-end Trends: What’s Been Driving Local Search in 2018?

    December 04, 2018 by in SEO Cory Agular - Leave a comment

    Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
    Continue Reading >>

  • How to Set S.M.A.R.T. Marketing Goals

    November 29, 2018 by in Industry Insights Jordan Polhemus - Leave a comment
    Think Tank Around Measuring Diversity - Search Influence

    Once you’ve identified the metrics that matter most to your business (download our guide: “Marketing: What Metrics Matter?” for our 4-step process), goal setting is the next step in achieving success. Setting business goals can be a daunting undertaking for some, but it’s much simpler if the right method is …
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  • Trust Your Marketing to a Team, Not a Machine

    November 15, 2018 by in Industry Insights Jeanne Lobman - Leave a comment

    You’ve probably heard something like this before: “Automated marketing is bad for business!” But, actually, I’m not sure I 100% agree with that—I know, you’re surprised, right? A marketer telling you that machines and automation are a good thing? Well, hear me out. Artificial intelligence is growing at a rapid …
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  • How to Align Your Marketing Team Around a Successful Strategy

    November 08, 2018 by in Industry Insights Alison Zeringue - Leave a comment

    With the explosive growth of the marketing technology landscape in the last several years, it can be easy to get completely lost in tactics, technology, and metrics. “Digital marketing is so awesome,” they say, “because you can track everything,” they say. True, but what’s also true is that the 6,000+ …
    Continue Reading >>

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