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Latest Posts
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  • Three Ways to Improve the Quality Score of Google Ads

    October 24, 2019 by in Digital Advertising Marissa Maggio - 1 comment
    Business owner frustrated with their digital advertising campaign

    At first, Quality Score may seem like an arbitrary number attached to your keywords, but there is so much that goes into it. Once you learn how to improve and maintain a keyword’s Quality Score, you can feel confident that you’re also improving the overall health of your Google Ads …
    Continue Reading >>

  • Sad That Google’s Retiring Average Position? Here’s How You’ll Be Better Off

    May 07, 2019 by in Digital Advertising Brandt Arceneaux - Leave a comment
    Worker frustrated at desk because no more Google Ads average position

    As Google has grown into an advertising powerhouse, it has created and improved ad performance metrics. After all, why would advertisers stick around without actionable data for boosting performance? Average Position is one metric that has been around since the launch of AdWords in 2000. You, like many other advertisers, …
    Continue Reading >>

  • How to Track the Success of Your Online Ads

    April 12, 2019 by in Digital Advertising Jeanne Lobman - Leave a comment
    Coworkers working on a online ads campaign at Search Influence in New Orleans, LA

    Marketing can sometimes feel like a black box to business owners. Luckily, with digital marketing, there are ways to track pretty much everything so that you can know exactly how your campaigns are performing. As a marketer, I’m often up to my elbows in Excel sheets, pouring through the data …
    Continue Reading >>

  • Common Google Analytics Terms Explained

    April 05, 2019 by in Digital Advertising Teri Murphy - Leave a comment
    Employee at Search Influence in New Orleans, LA working Google Ads for client

    Google Analytics is a free service provided by our friends at Google that automatically collects and allows you to analyze data about your website visitors. Google Analytics is an essential tool for digital marketers, businesses, bloggers, and everyone in between with a website. Google Analytics can help guide your decision-making …
    Continue Reading >>

  • Your Guide To Google’s Newest Search Ad Type: Responsive Search Ads

    March 28, 2019 by in Digital Advertising Tracy Stoller - Leave a comment
    M&Ms spelling out Google logo

    It seems lately that the changes to Google Ads and the types of ads you can create have been coming faster than some advertisers can handle. A few years ago, expanded text ads were a revelation. More headlines and higher character counts had us all loving the extra real estate …
    Continue Reading >>

  • Why Are My Ads Disapproved by Google’s Misleading Content Policy?

    May 25, 2018 by in Digital Advertising Jordan Polhemus - 1 comment

    In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content. When your advertising campaign is slammed for “misleading content,” it can come as quite a surprise. Because Google holds advertisers to a high standard, some of the violations …
    Continue Reading >>

  • Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning

    March 26, 2018 by in SEO Paula Keller French - Leave a comment
    Two planes making a heart shape in the sky - Search Influence

    We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • How to Write Clear CTAs That Convert

    September 12, 2017 by in Content Marketing Matthew Bains - 1 comment
    Image Of Girl Writing On A Blank Card At Her Desk - Search Influence

    According to Small Business Trends, “70% of most B2B websites lack a call to action.” With millions of websites in existence, the odds are slim that a user will visit your site and miraculously remember your URL or bookmark it for later viewing. Without a continued, personal connection through an …
    Continue Reading >>

  • Paid Search, SEO, and the Evolution of Google

    August 31, 2017 by in Digital Advertising, Industry Insights, SEO Search Influence Alumni - Leave a comment

    No man ever steps in the same river twice, for it’s not the same river and he’s not the same man. –Heraclitus One thing that’s certain in the world of search is that technology and user habits are always evolving. David Mihm recently wrote an excellent blog on the ever-changing …
    Continue Reading >>

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