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  • Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?

    September 11, 2018 by in digital advertising, social media Teri Murphy - 4 comments

    You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
    Continue Reading >>

  • Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning

    March 26, 2018 by in seo Paula Keller French - Leave a comment
    Two planes making a heart shape in the sky - Search Influence

    We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • ‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

    October 27, 2017 by in social media Search Influence Alumni - Leave a comment
    Christmas gift giving from 22 minutes - Search Influence

    Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
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  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

  • Success Story: ALCC American Language

    August 02, 2017 by in news Search Influence Alumni - Leave a comment

    Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
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  • Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads

    July 26, 2017 by in digital advertising Search Influence Alumni - Leave a comment
    Example Ad Using The ‘Book Now’ Call To Action Button - Search Influence

    The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience is never the best practice to ensure your advertising efforts are successful and profitable for your business. With the increase of paid digital advertising …
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  • Why Do Digital Agencies Have Setup Fees for Online Ads?

    July 21, 2017 by in digital advertising Will Scott - Leave a comment

    We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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  • Growing Your Practice on Facebook, Part 4: Reach Your Audience

    June 22, 2017 by in social media Ann Wanserski - 1 comment

    Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
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  • Growing Your Practice on Facebook, Part 3: Advertising

    June 20, 2017 by in social media Search Influence Alumni - Leave a comment

    In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
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