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Four Steps to Prepare for Apple iOS 14’s Impact on Your Facebook Ads
This post was updated by Marissa Wehrer on March 9, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14 update will have an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business tools, …
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What Happened to Facebook’s 20% Text Grid Tool? (Updated 2020)
Editor’s Note: This post was originally published on March 25th, 2016, and has been updated to provide you with the latest information. Update (October 1, 2020): Back in 2016, we were all so very excited to see the Facebook Grid Tool disappear. Unfortunately, it was replaced with similar restrictions of …
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Facebook’s Leads Center Provides a Hub for Marketers to Manage Their Leads
Key Insights Facebook announced Leads Center, a new tool that provides a space for you to organize and maintain information from their prospects. Your lead management process will become more efficient because you no longer have to go outside of Facebook or through a third party to manage or view …
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How to Use Facebook’s Campaign Budget Optimization to Your Advantage
Who’s ready to spend their Facebook campaign budget more effectively?! If you waited until the last hour to adopt Facebook’s new mandatory update, Campaign Budget Optimization, you may be slightly panicked. This could disrupt your internal processes and current campaign structure. However, you’ll be thanking Facebook for forcing this change …
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Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?
If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
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Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?
You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing
Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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