• About
    • Featured Industries
      • Zoos, Museums, and Attractions
      • Education Marketing
      • Medical & Healthcare
    • Speaking Engagements
    • Google Premier Partner
    • Pricing Transparency
    • Diversity & Inclusion
    • Causes and Nonprofits
    • In The Media
  • Services
    • SEO
    • Local SEO
    • Content Marketing
    • Digital Advertising
    • Analytics & Lead Tracking
    • Consulting
    • Pricing Transparency
      • SEO Pricing
      • Paid Advertising Pricing
  • Results
    • Success Stories
      • Patient Inquiries & ROI
      • Lead Generation
      • Microsite Migration SEO
      • Blog Strategy SEO
      • New Program Lead Generation
    • Testimonials
    • Awards and Achievements
    • Industry Reviews
    • Resources
  • Careers
    • Current Openings
    • Company Culture
  • Contact Us
    • Request Proposal
  • Blog
    • Higher Education Marketing
    • Healthcare Marketing
    • Content Marketing
    • Digital Advertising
    • Industry Insights
    • Marketing Analytics
    • News
    • SEO
    • Social Media
  • 504-208-3900
  • << Close
  • Home

  • About
  • Featured Industries
  • Zoos, Museums, and Attractions
  • Education Marketing
  • Medical & Healthcare
  • Speaking Engagements
  • Google Premier Partner
  • Pricing Transparency
  • Diversity & Inclusion
  • Causes and Nonprofits
  • In The Media

  • Services
  • SEO
  • Local SEO
  • Content Marketing
  • Digital Advertising
  • Analytics & Lead Tracking
  • Consulting
  • Pricing Transparency
  • SEO Pricing
  • Paid Advertising Pricing

  • Results
  • Success Stories
  • Patient Inquiries & ROI
  • Lead Generation
  • Microsite Migration SEO
  • Blog Strategy SEO
  • New Program Lead Generation
  • Testimonials
  • Awards and Achievements
  • Industry Reviews
  • Resources

  • Careers
  • Current Openings
  • Company Culture

  • Contact Us
  • Request Proposal

  • Blog
  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media
Latest Posts
Topics
Archives
  • Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads

    August 24, 2021 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Marissa Maggio - Leave a comment
    People sitting down using their mobile phones outside

    This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
    Continue Reading >>

  • What Happened to Facebook’s 20% Text Grid Tool? (Updated 2020)

    October 01, 2020 by in Social Media Michelle Neuhoff Boyd - 10 comments
    Say Goodbye To The Grid Update - Search Influence

    Editor’s Note: This post was originally published on March 25th, 2016, and has been updated to provide you with the latest information. Update (October 1, 2020): Back in 2016, we were all so very excited to see the Facebook Grid Tool disappear. Unfortunately, it was replaced with similar restrictions of …
    Continue Reading >>

  • Facebook’s Leads Center Provides a Hub for Marketers to Manage Their Leads

    September 22, 2020 by in Social Media Raquel Paiz - Leave a comment
    Backend screenshot of new Facebook Leads platform

    Key Insights Facebook announced Leads Center, a new tool that provides a space for you to organize and maintain information from their prospects. Your lead management process will become more efficient because you no longer have to go outside of Facebook or through a third party to manage or view …
    Continue Reading >>

  • How to Use Facebook’s Campaign Budget Optimization to Your Advantage

    March 04, 2020 by in Social Media Marissa Maggio - Leave a comment

    Who’s ready to spend their Facebook campaign budget more effectively?! If you waited until the last hour to adopt Facebook’s new mandatory update, Campaign Budget Optimization, you may be slightly panicked. This could disrupt your internal processes and current campaign structure. However, you’ll be thanking Facebook for forcing this change …
    Continue Reading >>

  • Facebook’s Pared-Down Targeting is the New Deal… But Is It a Big Deal?

    September 02, 2019 by in Digital Advertising Brandt Arceneaux - Leave a comment

    If you are as enthusiastic about Facebook advertising as the nerds at Search Influence, then 2019 was an exciting year for you. Among other developments, Facebook made some major changes to their targeting options, beginning in the Spring with new requirements for Special Ad Categories like housing, financial services, and …
    Continue Reading >>

  • Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?

    September 11, 2018 by in Digital Advertising, Social Media Teri Murphy - 4 comments

    You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
    Continue Reading >>

  • Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning

    March 26, 2018 by in SEO Paula Keller French - Leave a comment
    Two planes making a heart shape in the sky - Search Influence

    We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • ‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

    October 27, 2017 by in Social Media Search Influence Alumni - Leave a comment
    Christmas gift giving from 22 minutes - Search Influence

    Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

Next Page »

START A CONVERSATION

Privacy Policy

Subscribe to our Blog

Popular Topics

  • Higher Education Marketing
  • Healthcare Marketing
  • Content Marketing
  • Digital Advertising
  • Industry Insights
  • Marketing Analytics
  • News
  • SEO
  • Social Media

Recent Posts

  • Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally Leave a comment
  • Search Influence to Present at the 2022 UPCEA MEMS Conference Leave a comment
  • UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue Leave a comment
Mailing Address:
Search Influence
1423 Pine Street
New Orleans LA 70118
(504) 208-3900
Fax: (504) 617-6096

Site Map

Healthcare Marketing | Higher Education Marketing | New Orleans SEO

info@searchinfluence.com
© 2023 Search Influence

We use cookies to enhance user experience on our website and for analytical purposes. You can manage your own cookie settings within your browser or device settings or preferences at any time. By continuing to browse or by clicking "Accept", you agree to the terms of our Data Collection Privacy Policy.

Search Influence
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.