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  • Featured Industries
  • Higher Education Digital Marketing
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  • Medical & Healthcare
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  • Services
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  • Local SEO
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  • Results
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  • Success Story: ALCC American Language

    August 02, 2017 by in News Search Influence Alumni - Comments Off on Success Story: ALCC American Language

    Learn how we helped ALCC American Language new inquiries while delivering higher site traffic and more frequent engagement on social media. The Situation The client is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. The client’s goal was …
    Continue Reading >>

  • Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads

    July 26, 2017 by in Digital Advertising Search Influence Alumni - Comments Off on Facebook Ads vs. Boosted Posts: Here are 4 Reasons to Always Choose Facebook Ads
    Example Ad Using The ‘Book Now’ Call To Action Button - Search Influence

    The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience is never the best practice to ensure your advertising efforts are successful and profitable for your business. With the increase of paid digital advertising …
    Continue Reading >>

  • Why Do Digital Agencies Have Setup Fees for Online Ads?

    July 21, 2017 by in Digital Advertising Will Scott - Comments Off on Why Do Digital Agencies Have Setup Fees for Online Ads?

    We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
    Continue Reading >>

  • Growing Your Practice on Facebook, Part 4: Reach Your Audience

    June 22, 2017 by in Healthcare Marketing, Social Media Ann Wanserski - 1 comment

    Now that you’ve gained valuable insights on the many uses of Facebook paid ads, the importance of engaging with your followers, and why all of this matters in the first place (spoiler alert: yes, social media is worth your time), we’re going to get into the specifics of understanding and …
    Continue Reading >>

  • Growing Your Practice on Facebook, Part 3: Advertising

    June 20, 2017 by in Healthcare Marketing, Social Media Search Influence Alumni - Comments Off on Growing Your Practice on Facebook, Part 3: Advertising

    In our previous blogs, you’ve learned that Facebook is crucial for promoting your medical practice and that shareable content is the number one component of your social media strategy. As the next step in your journey to increase your social presence, Facebook ads are another highly effective way to promote …
    Continue Reading >>

  • Google Paid Search vs. Facebook Paid Social: Team Players or Adversaries?

    May 17, 2017 by in Digital Advertising Search Influence Alumni - 1 comment
    Image Of the Internet Being Friends - Search Influence

    When it comes to choosing between Facebook and Google advertising, it’s important to note what your business’s goals are. Both platforms are beneficial to business in their own ways and often work in conjunction to help businesses achieve maximum online visibility, gain more customers, and increase leads and sales. In …
    Continue Reading >>

  • Marketing to Males: How Can Your Cosmetic Surgery Practice Draw in More Men?

    April 11, 2017 by in Industry Insights Search Influence Alumni - 1 comment
    Dos Equis Man Jazzed About Plastic Surgery - Search Influence

    In a society that remains focused on physical appearance, plastic surgeons have plenty of healthy competition to appeal to the audience in their community. Because plastic surgery procedures are being purchased overwhelmingly by women—in 2016, women purchased 90.7% of plastic surgery procedures compared to 9.3% purchased by men—most marketers target …
    Continue Reading >>

  • What You Can’t Do On LinkedIn: Hacking LinkedIn and Getting Results

    March 07, 2017 by in Social Media Search Influence Alumni - Comments Off on What You Can’t Do On LinkedIn: Hacking LinkedIn and Getting Results
    Linked-In-Best-Times-to-post imge - Search Influence

    Hypertargeting. Automated bid management. Ad scheduling. We take for granted these social media advertising features available on platforms like Facebook. But, what do you do when these “advantages” are not available on other sites, like LinkedIn? Here at Search Influence, we decided to design some experiments to see if we …
    Continue Reading >>

  • Want to Grow Your Medical Practice? Here’s 4 Ways Facebook Ads Can Help

    January 26, 2017 by in Digital Advertising Search Influence Alumni - 1 comment
    A How-To Guide for Growing Your Practice Using Facebook Image - Search Influence

    The world is filled with many ways to advertise a product or service. Simply hoping that your message makes its way to the perfect target audience certainly isn’t the best practice to ensure that your medical advertising efforts are a success. For medical professionals, it may be particularly tricky to …
    Continue Reading >>

  • Get More Views on Your Company’s #Facebook Page

    January 11, 2017 by in Social Media Search Influence Alumni - 2 comments
    Image Of Schmidt From New Girl Being Excited #Excitement - Search Influence

    The term “pound sign” has become obsolete and even deserving of ironic quotes these days. The “#,” now the almighty hashtag, is generally associated with where it originated: Twitter. The hashtag’s aim was to unify groups of individuals discussing similar topics across the social media platform. However, hashtag usage has …
    Continue Reading >>

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