New Orleans: A Growing Tech City
March 13th, 2013 by
For those of you who don’t know, before Hurricane Katrina ripped through the Gulf South, New Orleans was on a steady rate of decline. However, the city we love to call home here at Search Influence is in the middle of a major renaissance. News sources across the nation have reported New Orleans is the fastest growing city in America.
- Population in April 2010: 343,829
- Population in July of 2011: 360,740
- Change in population: 4.9 percent (national average 0.73%)
- Unemployment rate May 2012: 7.2%
- Unemployment rate December 2012: 6.8 % (national average 7.8%)
With all of these growth changes and increase in jobs, New Orleans has also become a hub of entrepreneurial activity. Forbes recently said New Orleans is one of the biggest brain magnets in the country, attracting young, innovative minds. It is reported that 427 out of every 100,000 adults started up a new business in the New Orleans metro area, which is 40% above the national average.
Many of these entrepreneurial efforts are tech-based. Companies such as Idea Village and LaunchPad have helped young tech and digital media entrepreneurs start their businesses, giving them advice, a place to work, and grants. Marketing firms, apps, and software are all being developed in this city, which is quite shocking considering this has always been a city known for being 10 years behind everyone else. Kickboard, started by Jennifer Medbery after teaching at a charter school, is software that provides a centralized location for teachers to record their students’ progress.
Even Search Influence was founded during Katrina’s aftermath, and along with this city, we have grown at a rapid rate. In 2011 we made it on Inc. 500’s list of fastest growing companies, and we are now the largest online marketing firm in New Orleans. Digital media has many different facets, and we are proud to offer SEO, social media, and paid search services.
New Orleans institutions such as the Audubon Institute, Naked Pizza, and Southern Costume Company have integrated the digital space into their marketing efforts. Naked Pizza tweets on a regular basis, and they have truly embraced pop-culture (I strongly encourage you to watch their Harlem Shake video).
The Audubon Institute and Southern Costume Company have opened their marketing efforts to include social media promotions and building their brand on Facebook.
Digital Media, online marketing, and social media have become vital factors for today’s businesses to succeed. It’s all about the conversation and being transparent with your customers. We are so happy to report that our city and businesses are flourishing due to technology and media advancements.
Its exciting to see that New Orleans is not just recuperating but growing as well. I know a lot of people looking for jobs right now, including myself, so the evidence that backs up this fact is reassuring. Great article, its always nice to hear good news about a city with so much culture.
A.B. Freeman School of Business