Five for Friday: Is Your Social Media In Good Hands? Link-Dieting & More

January 9th, 2015 by Search Influence Alumni

1. New Year, New Link Takedown – Search Engine Land

As we all know, many sites were put on Google’s naughty list thanks to Penguin’s distaste for bad links. Their next move? Request, request, request. Looking back on 2014, Google certainly got a lot of action. Torrent Freak reports that Google received a 75% increase in link removal requests in 2014 as compared to the previous year. We’re talking highs of 12 million URLs requested for removal per week. 2014 was clearly the year of cleanup.

2. Project Share Aware: Sugar Bowl Not So Sweet For Some – MarketingLand

An unsuspecting real-life couple, dubbed “oversharers” by Allstate, was burglarized during their outing to the Sugar Bowl. You might be wondering why an insurance company would do such a thing. Allstate’s latest campaign, Project Share Aware, aimed to alert the public to encroaching social media-savvy burglars. Long story short, if you’re telling people where you are in a public sphere, those without your best interest in mind (aka burglars) can take advantage of your oversharing. The event went as far as holding a fake online sale of the couple’s property using #MayhemSale on Twitter. Many claim this was just another ploy of Allstate’s fear-mongering advertising tactics, but it certainly made a few rethink their privacy settings. Although rattled, the couple did walk away a little sweeter with free Sugar Bowl tickets.


3. Modern Family: Device Edition – Search Engine Land

This may not come as a surprise, but if it’s not on a modern advertiser’s to-do list, it certainly needs to be. What am I referring to? Cross-device advertising. We’re talking about your new modern family, each member gazing at their device of the moment, whether it’s a PC, mobile, or tablet. John Crosley, Bing Columnist, argues that households engaging with multiple devices within one day tend to be more receptive to advertising. The overall goal? Reaching your audience, wherever they are and on whatever device they may be using at the moment. Let’s just say cross-device advertising is the Lily of Modern Family.


4. New Year’s Resolutions: Cutting Carbs or Social Media? – Community2Business

Which did you pick? If you picked social media, you’re probably in the right place. As you step into 2015, take some time to rethink how you’re reaching your audience. Some top tips include boosting visuals, knowing when the time is right, and monitoring your #HASHTAG.

First things first, if your post lacks engaging visual content such as images, memes, or infographics, your audience will likely yawn and pass through. Also, consider donning those visual-friendly social media platforms like Pinterest or Instagram. Tick, tock – we’re talking about time. Although articles regarding the perfect posting times abound, don’t forget you’re unique! Pay mind to your particular market or industry and play around with tools to measure what time is actually best for you to post. Finally, it’s time to discuss the beloved hashtag. While this is an incredibly relevant and useful tool, it can be abused. Make sure you are picking appropriate wording and wisely follow the rule of no more than three hashtags per post!


5. Boost Your Newsworthy-ness! – Business2Community

Based on an analysis of 2014 search trends, the most searched items were Robin Williams-related. This was followed up by the World Cup, ISIS, Frozen, and more. What can we take away from this? People want news! Alongside your SEO efforts, focus on making your business reflect the most recent, exciting news in the industry. As an added bonus, if you regularly update this information, it will be new news. And as we all know, Google loves to bask in fresh, updated content. Now, that’s killing two birds with one stone!

Image Sources:

Mayhem Last Item 4 Sale Tweet

Modern Family Gif

Mean Girls Gif