SEO Education and News
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Website Promotion vs. Mainstream Media
Website promotion offers the only direct, un-fragmented advertising channel available. I am a member of BNI where I go, as a small business owner, to promote my business and extend my network. BNI is responsible for a lot of good referrals for Search Influence and I advise it to anyone …
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New Orleans Chiropractor Found Online – From Baghdad
Our client Dr. Gordon Dubois let me know about a call he got last week which just makes me happy. Dr. Dubois, owner of New Orleans Chiropractic got a call last week from a young service man who is on his way home. The call was from Baghdad! No, this …
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You don’t need the DOT com for domination in website promotion
I just had an interesting conversation in which I was reminded of how sad it must be to be a domain squatter. It is true that you can more easily attain good ranking if you have a domain name which matches your key phrases, but what if you bought a …
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Website Promotion Blogging
I just claimed this blog on Technorati. I must say, the more I learn about the ways in which a blog can interact with blog search engines the more I’m convinced of the value of blogging for website promotion. I was shocked when I discovered that Alexa attributes 12% of …
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Website Promotion Through Link Bait
Link Bait is such a fun phrase which really means: creating compelling content in the hope that people will link to it. We created for Search Influence a very simple search engine ranking analysis tool . It’s simple, but covers the basics. Our contention is that many of the techniques …
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Website Promotion is Good PR
So, we’ve established that website promotion is not voodoo, right? I’ve always been a big fan of killing two birds with one stone (metaphorically of course), and realize that sometimes we can all get a little bit of tunnel vision around one issue or pursuit. Web site promotion is a …
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Small Business Expert Website Promotion – You’re the Expert
I take part in a few online forums and I think they offer a great place to learn and interact with others in the community. Just today I picked up on a thread which offered some great advice for small businesses in regard to more traditional marketing I’m re-posting my …
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Is Website Promotion more valuable than design
Or, as a subtitle: Who’s afraid of the big bad template? Ok, all of you design / aesthetic purists get your typing fingers ready. I believe in the project management triple constraint – there is always a trade-off among time, quality and resources. So put simply, in a world of …
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Is Website Promotion Just Good Salesmanship?
I’ve recently become enamored of the long sales letter – here is one of my favorite examples from the last couple weeks. He’s selling the hosting, he’s selling his money-making website, but mostly he’s selling the dream “Internet Riches” for next to nothing. The long sales letter speaks to a …
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Website Promotion is not Voodoo
For a couple years I’ve thought, about what would I blog? I’m sure lots of people have the same blank sheet syndrome about blogging. In August I spent a week at SES in San Jose, CA, and I was struck by one thing: most search marketing folks are still banking …
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