Website Promotion Through Link Bait

October 27th, 2006 by Will Scott

Link Bait is such a fun phrase which really means: creating compelling content in the hope that people will link to it.

We created for Search Influence a very simple search engine ranking analysis tool . It’s simple, but covers the basics. Our contention is that many of the techniques and tools used by top SEOs aren’t really applicable for small business (unless the small business has lots of time and/or budget).

There’s a great post analyzing the ROI of link baiting over at SEO Book.

My question is, how do you achieve similar ROI given less traffic.

Clearly, we don’t have the readership of SEO Book or the Link Building Blog and therefore don’t have nearly the number if inbound links to our little bit of bait (and then of course it might have something to do with not having really publicized it either).

Maybe if you combine the advice here with the advice over here it presents a good strategy for a link bait kick-starter.