5 for Friday — Links, Stories, & Posts for Your Weekend

March 15th, 2013 by Search Influence Alumni

Round 1-101. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal

Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph.



rss2. Google Announces Retirement of RSS Reader – The Content Standard 

Google has just announced that on July 1, 2013 Google Reader will retire. This is part of Google’s plan to remove irrelevant and no longer useful services. If most of your audience is using this to get your updates, now is the time to transition them to a new service.




3. How To: Use Twitter as a Listening Station – Small Business SEM

If being active on Twitter doesn’t seem to be producing the results that you’re looking for, then try being passive by listening first and then responding. Twilert allows you to create timed alerts for when certain phrases, handles, or hashtags are used. If that is too much, you can always go the traditional route by creating email notifications through Twitter itself.



4. Mobile Searchers Do It at Night – Marketing Pilgrim

Google and Nielsen recently put together a new report using data from 6000+ mobile searches to discover how it drives conversions. Did you know that 77% opt to use their mobile over a PC? So it’s important to make sure that you’re showing up in the first few results of a search otherwise you’ll never even make it onto their mobile screen.



5. Deadeye Keyword Research: Advanced Tips for Choosing the Right KWs from #SMX – aimClear Blog

The better the research, the better the keywords…even if Google stopped providing all referring keywords in analytics for “privacy reasons.”


Key Relevance’s Christine Churchill provides some alternatives to gathering this information because as Avalaunch Media’s Matt Siltala stressed, “you can’t skip over keyword research. You can’t get annoyed with it. You HAVE to do it.” Read on for more about keyword intent and keyword research tools.