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Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider
Unlock the Power of Demand Gen + Performance Max The Upgrade Your Paid Search Strategy Needs Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search? Google’s Demand Gen and Performance Max campaigns are …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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From Cold to Gold: How to Measure Lead Quality
Note: This post was updated by Gi Levet on 10/7/2025 to reflect current best practices. It was originally published on 12/8/2023. Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. …
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Upcoming Webinar to Reveal New Research on AI Search in Higher Education
50% of prospective students use AI tools like ChatGPT and Perplexity at least weekly to research programs. 79% read Google’s AI Overviews, and more than half say they’re more likely to trust the institutions AI cites. These search behaviors are no longer emerging trends. They’re the new reality for enrollment …
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The September Influencer: Back to School: Your Ultimate Guide to AI Search Success & Tracking
Stay ahead in digital marketing with The Influencer… Don’t miss out! AI SEO Insights from Our CEO, Will Scott The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization WILL SCOTT | 19-MINUTE READ Will Scott shares his expert perspective on the evolving landscape of AI …
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What Your Marketing Dashboard Isn’t Showing You, And How Ours Does
Key Insights Most dashboards miss critical context. Standard marketing analytics dashboards typically show surface-level numbers like impressions or clicks, but fail to connect them to real business outcomes like inquiries, acquisitions, or revenue generated. Search Influence marketing dashboards integrate multiple platforms. By pulling from CRMs, call tracking, Google Analytics, Google …
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Search Influence Honored as One of 2025’s Best Women-Owned Businesses by New Orleans CityBusiness
Search Influence is proud to announce that New Orleans CityBusiness has named us one of the 2025 In the Lead: Best Women-Owned Businesses honorees. The special section, profiling recognized companies, will appear in the September 19, 2025, issue of New Orleans CityBusiness. This honor comes alongside our recognition as an …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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NEW: AI Traffic Report Available for Your Reporting Dashboard- September Client Insider
Introducing Your New AI Traffic Report Track sessions, engagement, and visibility from AI-powered search We’ve been working hard to create visibility into your brand’s performance in AI search. The AI Traffic Report is our latest step toward that goal, and it’s now rolling out to client dashboards. This new page …
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Higher Education Advertising Strategies for Centralized vs. Decentralized Teams
Key Insights Team structure drives advertising performance. A centralized marketing team delivers efficiency and consistency, while decentralized teams excel in agility and program-level targeting. Most universities operate in hybrid models. Few are purely centralized or decentralized. Hub-and-spoke and collaborative networks are common, and each impacts paid advertising differently. Aligning strategy …
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