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[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026
![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg== "2609-SI-AI Search Webinar Suite-MM-M-01")
TL;DR: Search Influence and UPCEA hosted a free webinar on November 3 to unpack how prospective students use AI tools to research and shortlist programs, with a hands-on AI Search Strategy Lab on November 5 for institutions seeking tailored recommendations. Key Insights Search Influence and UPCEA’s joint research shows that …
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The Chronicle of Higher Education Features Search Influence on AI Search
On November 2, in its Daily Briefing newsletter, The Chronicle of Higher Education interviewed Paula French of Search Influence and Bruce Etter, senior director of research and consulting at UPCEA, on how colleges can earn visibility in AI-generated answers. The interview ran under the heading “How to Win Prospects and …
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SMASH 2026 Recap: AI Search and Budget Takeaways for Senior Living Marketers
TL;DR: Three takeaways from SMASH 2026 in Las Vegas: build AI the way you build anything that matters, automate the admin so people can do the creative thinking, and pitch marketing budgets with honest ranges rather than made-up exact numbers. Key Insights AI adoption happens in stages, and the organizations …
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Search Influence Joins UPCEA MEMS 2026 With Two AI Search Visibility Sessions
Search Influence will attend the 35th annual UPCEA MEMS 2026 Conference in Orlando, Florida, from November 30 to December 2, at Disney’s Coronado Springs Resort. The team will present two sessions on AI search visibility and meet fellow higher education marketers at our booth. MEMS is the annual UPCEA event …
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The October Influencer: Reddit, New Search Data, and Our Upcoming Events
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! The Future of Search: SEO and AI Impacts …
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[New Research] How Families Search for Senior Living in the Age of AI
Key Insights 43% of families start their senior living research with a search engine or an AI tool. 69% trust a site more when an AI answer cites it. 57% seriously consider only two or three senior living communities in their search. 44% rule out a community based on something …
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Paula French Shares New AI Search in Higher Education Insights With UPCEA
Search Influence Director of Sales and Marketing Paula French has written a guest blog for UPCEA, titled “Our New AI Search Research Study Shows Why the Shortlist Has Room for 3.” The post focuses on AI search in higher education and draws on our newest research with UPCEA, How Prospects …
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Search Influence Named to 2026 CityBusiness Best Places to Work List
Search Influence is an award-winning AI SEO marketing agency headquartered in New Orleans, founded in 2006. We’re proud to announce that we’ve been named a 2026 Best Places to Work honoree by New Orleans CityBusiness, a regional business publication that has run the recognition program for 24 years. This marks …
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The Reviews AI Search Is Already Reading – October Client Insider
Ask ChatGPT to Recommend a Business Like Yours. Reviews Help Shape the Answer. Reviews have always driven local search. The businesses that showed up on Google Maps were the ones with the strongest, most current reputation, and that’s truer now than ever: AI plays a bigger role in local results …
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Search Influence Heads to AMA 2026 With Harvard Law Co-Presenter, Tara Pope
Search Influence’s Paula French is heading back to the AMA Symposium for the Marketing of Higher Education this November, this time with a Harvard Law School co-presenter and a workshop built around a single question: what happens after your institution shows up in AI search? French, director of sales and …
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![[WEBINAR] How Prospects Use AI to Research and Choose Programs in 2026](https://www.searchinfluence.com/wp-content/uploads/2026/10/2609-SI-AI-Search-Webinar-Suite-MM-M-01-125x125.png "2609-SI-AI Search Webinar Suite-MM-M-01")
![[New Research] How Families Search for Senior Living in the Age of AI](https://www.searchinfluence.com/wp-content/uploads/2026/10/Thumbnail-How-Families-Search-for-Senior-Living-in-the-Age-of-AI-125x125.png "Thumbnail - How Families Search for Senior Living in the Age of AI")
