-
How to Prompt Customers to Leave High-Quality Reviews That Influence SEO
Key Insights Businesses can prompt reviews and testimonials that include beneficial keywords to support ranking in the Search Engine Results Pages (SERPS). Three benefits to providing review prompts: Encourages high-quality, specific reviews Influences more people to find you when searching for degrees, products, services, and experiences you offer Themes in …
Continue Reading >> -
10/10 Would Recommend: Leveraging Reviews and Testimonials in the Digital Age
This post was updated by Anita Shah. It was originally written by a Search Influence alum on January 12th, 2016. Before you book a room at a hotel or make a reservation at a new restaurant, do you read the online reviews? According to a study conducted by BrightLocal, “86% …
Continue Reading >> -
Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
Continue Reading >> -
Client Spotlight & Campaign Success: Caluda’s King Cake
If you are from or live around New Orleans you are VERY familiar with the delicious treat that is king cake. One of our client’s, Caluda’s King Cake, is a top king cake bakery in the New Orleans area and continues to see success year-round. Caluda’s King Cake is a …
Continue Reading >> -
Facebook Reviews: Increasing Reviews to Increase Credibility
Facebook: the largest social media platform in the world. It’s used to keep up with family, friends, social trends, and marketing. It’s the second-most important review site, right between Google and Yelp. With 1.37 billion daily active users, there’s no avoiding Facebook when it comes to digital marketing. The Benefits …
Continue Reading >> -
How to Balance In-house Marketing With an Agency
How Can an Agency Help Me If I Am a… Single Person Marketing Team Single person marketing “teams” can feel isolated and underappreciated. The business owner(s) expect you to handle it on your own, but as you’ve tried to run campaigns, manage vendors, write content, plan the strategy, update your …
Continue Reading >> -
What Are The Most Important Review Sites? Start With These Three
In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help search engines and users learn more about your business; in today’s environment, if you are neglecting these review sites, …
Continue Reading >> -
Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
Continue Reading >> -
Five Tips for Creating Customer Advocates for your Tourist Attraction
When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
Continue Reading >> -
Five Surefire Signs Your Online Reputation Needs Work
A bad reputation is terrible for business, and yet online reputations are difficult for many business owners to fully understand—much less control. When a customer is upset in your restaurant or store, it’s relatively easy for a manager to handle the situation in person. Problems with online branding can be …
Continue Reading >>
