Client Spotlight & Campaign Success: Caluda’s King Cake
June 19th, 2019 by
If you are from or live around New Orleans you are VERY familiar with the delicious treat that is king cake. One of our client’s, Caluda’s King Cake, is a top king cake bakery in the New Orleans area and continues to see success year-round. Caluda’s King Cake is a local business with over 35 years of experience. We have been pleased to work with them for the last two years and love the knowledge and success our collaboration has brought.
2018/2019 Digital Marketing Strategy and Success:
During the 2018 Holiday and 2019 Mardi Gras season, Caluda’s King Cake saw a 2,393% return on investment (ROI) during their digital marketing campaign with Search Influence. With target advertising, smart branding, and relationship building, Caluda’s continues to bring high value to the market. Let’s take a look at some of the efforts Search Influence completed to support this ROI and success:
Search Engine Optimization (SEO):
When comparing 2019 to 2017 we saw a 158% increase in organic sessions. This means more than two times the amount of users were able to discover Caluda’s site from search results. When comparing 2019 to 2018 we saw a 45% increase in organic sessions. Efforts to support this were a new website build, content creation, and continual website optimizations throughout the campaign.
Social following and post engagement have continued to be an important and successful strategy for Caluda’s. During their 2018/2019 social media campaign they gained over 3,000 NEW fans. They currently have over 10,400 fans on Facebook and 2,000 followers on Instagram. Their social posts continue to reach high audience engagement, ensuring that their brand is top notch with the community!
Review and Testimonials:
Caluda’s King Cake gained over 580 new reviews during their campaign. They also gained over 1,000 page views on their onsite reviews page. With more than 80% of consumers admitting that they trust online reviews as much as they trust a personal recommendation, this gain in reviews is extremely beneficial to the brand!
Caluda’s King Cake Unique Propositions
Eat Fit King Cake
In 2019, Caluda’s collaborated with Ochsner Health System’s Eat Fit team to develop a king cake that’s gluten-free, grain-free, low carb, and keto-friendly! Centered on an all-natural clean ingredient label, the Eat Fit King Cake is made with almond flour, coconut flour, and Greek yogurt. It’s sweetened with Swerve, a natural, plant-based sweetener based here in New Orleans, with no artificial sweeteners or food dyes. This collaboration was a HUGE success for both Caluda’s and Eat Fit. Caluda’s continuation of brand awareness and providing high-quality products continues to open doors for exciting new ventures.
King Cakes Year-Round
Caluda’s King Cake offers king cakes year-round! You heard that right—you can get delicious king cakes any time! They offer specialty king cakes via online or phone orders. Whether you are a local or live in another state, Caluda’s offer you the opportunity to enjoy king cake 12 months a year. Bring a delicious treat to your next holiday event or party and be the hit of the event