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Latest Posts
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Archives
  • Why Advertising Costs Spiked in 2021, Particularly in Q4 (and What You Can Do About It)

    March 17, 2022 by in Industry Insights Jenna Movahed - Leave a comment
    Screenshot of google search console data platform

    Key Insights Advertising costs tend to be higher in Quarter 4 for all industries The iOS14 update in 2021 and the pandemic in 2020 magnified these trends in 2021 Plan ahead and anticipate this spike by creating a full-funnel strategy in advance to help offset these costs As we make …
    Continue Reading >>

  • Four Steps to Adapt to Apple iOS 14’s Impact on Your Facebook Ads

    August 24, 2021 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Marissa Maggio - Leave a comment
    People sitting down using their mobile phones outside

    This post was updated by Marissa Wehrer on August 24, 2021 to reflect updated news. It was originally published on January 20, 2021. Key Insights Apple’s iOS 14.5 privacy update has had an industry-wide impact on businesses that use web conversion events to optimize, target, and report using Facebook’s business …
    Continue Reading >>

  • How to Target Adult Learners and Non-Traditional Students With Digital Advertising

    January 13, 2021 by in Higher Education Marketing Brandt Arceneaux - Leave a comment
    College graduation ceremony with graduates in caps and gowns

    Key Insights Use information about current students to find new ones Your platform and messaging will depend on your student personas Prioritize degrees or programs that contribute to overall success Follow the data and don’t be afraid to change your targeting plan No one would dispute the value of a …
    Continue Reading >>

  • Healthcare Marketing Laws: Language to Keep Your Ads Legal

    December 21, 2020 by in Healthcare Marketing Jordan Polhemus - Leave a comment
    Dos and donts for for adcopy for medical marketers

    This post was updated by Jordan Polhemus on December 21, 2020 to reflect recent trends and refreshed statistics. It was originally published on November 26, 2019. Key Insights Review your current Facebook targeting strategies to determine how the recent changes to Facebook’s targeting options will impact your campaign’s performance. Review …
    Continue Reading >>

  • Client Spotlight & Campaign Success: Caluda’s King Cake

    June 19, 2019 by in News Amanda Ball - Leave a comment
    Mardi Gras King Cake from Caluda's getting ready to be shipped via FedEx

    If you are from or live around New Orleans you are VERY familiar with the delicious treat that is king cake. One of our client’s, Caluda’s King Cake, is a top king cake bakery in the New Orleans area and continues to see success year-round. Caluda’s King Cake is a …
    Continue Reading >>

  • Facebook Remarketing Explained – 4 Steps to Increase Your ROI

    April 18, 2016 by in Digital Advertising Search Influence Alumni - 3 comments

    Have you ever window shopped for a new pair of running sneakers online and noticed they followed you around the Internet? Advertisements for those sneakers in the same color and size appear on almost every website you browse! You might even be scrolling through your Facebook News Feed and the …
    Continue Reading >>

  • Successful Physicians Do This to Quickly Increase Their Online Presence

    April 07, 2016 by in Healthcare Marketing, Industry Insights admin - Leave a comment

    Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to …
    Continue Reading >>

  • How to Keep Your Law Firm’s Ads Legal

    February 22, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    With the recent death of Justice Antonin Scalia, the Supreme Court is on arguably on track for confusion, gridlock, and bipartisanship. This uncertainty could affect the future of affirmative action, abortion, union rights, and several other topics that are scheduled to go to court within the year. In the face …
    Continue Reading >>

  • 5 Tips to Improve Your Franchise’s Online Display Ad Campaign

    February 03, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. If your primary goal up to this point has been to employ a …
    Continue Reading >>

  • How Medical Professionals Use Google Display Ads to Win New Patients

    January 20, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    By now, most professionals in the medical industry know that a robust Internet marketing campaign is necessary to achieve maximum exposure in the digital age. Doctors, practice managers, and other medical professionals may have an SEO plan that is designed to improve their search engine rankings with web crawlers such …
    Continue Reading >>

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