This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
All of Your Higher Education Marketing Questions Answered
Key Insights Half of all prospective students now use AI tools weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed marketers track cost per inquiry (CPI), even though those who do report stronger ROI and campaign satisfaction. 82% of prospective students are …
Continue Reading >> -
New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
Continue Reading >> -
Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results
Key Insights The modern student journey is multi-channel: Your marketing efforts must span search engines, social platforms, and AI tools. SEO builds long-term visibility: SEO is a key strategy for sustaining awareness and reducing overall acquisition costs over time. Digital ads deliver speed and precision: Paid ad placements boost visibility …
Continue Reading >> -
UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed
Search is evolving fast. Is your institution keeping up? In her latest guest blog for UPCEA, “Higher Ed SEO Trends to Stay Competitive,” Search Influence’s Director of Sales and Marketing, Paula French, breaks down four key trends redefining SEO in higher education. She explores how AI Overviews are lowering organic …
Continue Reading >> -
Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming. You’re not alone — according to our higher ed research study we …
Continue Reading >> -
2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
Continue Reading >> -
Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
Continue Reading >> -
Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
Continue Reading >> -
Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
Continue Reading >> -
UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
Continue Reading >>