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  • Featured Industries
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  • Higher Education Digital Marketing
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  • Local SEO
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  • Results
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Latest Posts
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  • New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List

    August 30, 2022 by in Industry Insights, News Ren Horst - Leave a comment
    Will Scott named to 2022 New Orleans CityBusiness Power List

    Key Insights Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List. The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry. From the agency’s early start-up days to …
    Continue Reading >>

  • #FreelancerFriday: 10 Common Rookie Freelancing Mistakes and How to Overcome Them

    November 02, 2018 by in Content Marketing Chris Henson - Leave a comment

    In his rookie season, Peyton Manning threw a league-high 28 interceptions as his team struggled to a 3–13 record. As a rookie, Tom Brady was third string and only managed 1 completion for six yards. Even a pair of all-time greats had to start somewhere as newcomers in the league. …
    Continue Reading >>

  • Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro

    June 26, 2018 by in Industry Insights Search Influence Alumni - Leave a comment
    Two hands holding a ball of money - Search Influence

    Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
    Continue Reading >>

  • Connect Your Brand With Your Community

    June 12, 2018 by in Industry Insights Search Influence Alumni - Leave a comment

    Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
    Continue Reading >>

  • Five Tips for Creating Customer Advocates for your Tourist Attraction

    April 13, 2018 by in Industry Insights Ann Wanserski - Leave a comment
    Spongebob Sqaurepants laughing - Search Influence

    When your past customers talk to their friends and family about their vacation, are they likely to recommend your business? Word of mouth is critical for sustainable, long-term business growth, and social media has multiplied the number of connections between people sharing travel advice and reviews. In fact, a recent …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • #FreelanceFriday: What Freelancers Need to Know Before, During, and After Doing Their Taxes

    December 22, 2017 by in Content Marketing Chris Henson - 2 comments

    This blog is part of our Freelance Friday series, where we discuss everything and anything related to freelancers. For more freelance information, tips, and trends, follow us on Twitter. It’s the end of yet another year. Mixed in with all the holiday celebrations is a sense of closure on the …
    Continue Reading >>

  • Diversity in the Workplace: Why Who’s at the Table Matters

    October 27, 2017 by in Industry Insights Ann Wanserski - 2 comments

    In the corporate landscape, it’s easy to overlook words like diversity or inclusion, which often get tossed out as buzzwords lacking real meaning. But building an inclusive workplace where employees with different backgrounds, viewpoints, and identities can succeed is a benchmark for company success as well. In fact, a 2015 …
    Continue Reading >>

  • ‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

    October 27, 2017 by in Social Media Search Influence Alumni - Leave a comment
    Christmas gift giving from 22 minutes - Search Influence

    Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
    Continue Reading >>

  • Meet & Greet : Your Buyer Personas and What You Should Know About Them

    October 26, 2017 by in Industry Insights Search Influence Alumni - Leave a comment

    When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
    Continue Reading >>

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