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Easy Ways to Improve Your Pinterest Descriptions
By now, we should all know that Pinterest is a great tool for businesses. But, since Pinterest is so visually centered, what you may not have thought about is the importance of your written content. After you have your About section properly filled out and you’ve established your boards, it’s …
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Dungeons & Dragons: An Inspirational, Creative Team-Building Exercise
The path before five adventuring comrades follows the dark tunnels of an ancient ruin. With only a torch to share among them, and their wits and reflexes, they must avoid traps, goblins, disease-ridden rats, and other unknown horrors that they would never expect to find. But at the end of …
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5 Tips for Managing a Multi-Location Business Online
Managing a business with multiple locations online can be challenging. It’s important to connect potential customers online with the business location nearest them. Follow these 5 tips for best practices for managing your multi-location business. 1. All locations need their own individual page! It’s important for each location to have …
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Optimize Your YouTube Videos With Video Transcripts
Using YouTube to promote your business is one of the best avenues to take when it comes to outranking your competition. YouTube is one of the largest search engines available today, which means that everyone is trying to get a piece of the action. The only problem is that most …
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Influencer Spotlight: Gabrielle Benedetto
Native New Orleanian, Gabrielle Benedetto has been working on the Search Influence account management team for over a year and a half. When she isn’t at the office, you can probably catch her running around New Orleans training for her next big race or enjoying time with friends and family. …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%
Facebook has been rather straightforward about the fact that Pages only reach about 16% of their fans on average organically. The social media giant recommends posting engaging content, such as videos and photos, or asking questions of your fans in order to reach a wider audience. Of course, they also …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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Effective Use of Exceptions
Throw Lots of Exceptions It seems like a good idea, when writing new code, to use liberal amounts of thrown exceptions to signal erroneous situations. The more the better. Any time you can detect a situation where your data is completely wrong, throw an error. In Ruby just using a …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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