New Orleans Non-profit Spotlight: The NOLA Project

August 23rd, 2013 by Michelle Neuhoff Boyd

Nola Project

One of the many wonderful things about New Orleans is the appreciation of the arts. The NOLA Project is a non-profit theatre company whose goal is to “challenge, entertain, and engage diverse New Orleans audiences through high-quality and innovative performances of relevant great works.” They also work to develop and produce new plays and to provide “educational opportunities for aspiring theatre artists.”

This season The NOLA Project line-up includes:

September 4-21, 2013: A Truckload of Ink, an original play by Jim Fitzmorris

November 14-25, 2013: Oregon Trail, an original play by A.J. Allegra

December 6-22, 2013: A Very Merry Unauthorized Children’s Scientology Pageant, by Kyle Jarrow

March 2014: Cat on a Hot Tin Roof, by Tennessee Williams

May 2014: Alice in Wonderland, an original adaptation by company member Pete McElligott


The NOLA Project’s 9th Season Line-up

Do displays of urban corruption or comical, gruesome journeys across the country interest you? How about an interpretation of a controversial religion translated into children’s musical? A poetic presentation of greed and sin or a whimsical tale of a girl falling down a rabbit hole? If any of this seems like it’s up your alley, then you should check out The NOLA Project, and their website, for more information on this season’s upcoming shows. And of course, as it gets closer to each show’s opening, you can check out their Facebook page for a glimpse at their rehearsal and production photos.


The NOLA Project performing Shakespeare’s Much Ado About Nothing in the NOMA Sculpture Garden, May 2013

The NOLA Project is one of the most active non-profits I have noticed on social media platforms. They use Facebook, Twitter, Instagram, YouTube, and Tumblr to reach out to their audience. I recently had the opportunity to discuss the company’s social media marketing strategy with their Marketing Manager, Richard Pomes. He said the main focus for their social media marketing is Facebook, where their audience is most active. The content that brings the most activity to their page are their rehearsal and production photos. Their fans enjoy seeing candid photos from the shows and rehearsals, and sometimes even share them with their friends using various social media platforms. Twitter is the main platform their fans use when sharing NOLA Project updates.

While Facebook tends to be their main social media tool for marketing, Richard says that they have over 2,000 followers on Twitter and over 200 followers on Instagram. Their fans mention The NOLA Project frequently during events on Twitter, and use specific hash tags, which help to boost their attendance at future shows.  To find out more information on The NOLA Project, or to purchase tickets to their upcoming shows, visit


The Company Members of The NOLA Project