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Kickstarter For Advertising and Funding
Crowdfunding has been around for a while now, from major sites like Kickstarter to more niche spots, like Indiegogo. Crowd funding is a process in which a project finds its funding from a vast pool of minor investors as opposed to the traditional approach of loans, private partners, and venture …
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3 Ways To Make Your Website More Skim-able
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” I think we can expand on this and say that if your business doesn’t use the Internet to its advantage, it will not compete with those that do. This includes …
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Christmas Exploded in Here!
It’s the time of year again. Thats right, it’s time for competition, secrecy, a bucket of elbow grease, and years of training. Am I talking about the 2014 Winter Olympics? No, I can only be referring to the ruthless Christmas desk decorating contest! This year Search Influence decided to challenge …
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Best of the Search Influence Blog in 2013
We’re proud to have our team members contribute to the Search Influence blog regularly, providing online marketing news, tips and tricks, as well as updates on SI. There’s been a lot going on in our industry in 2013, so we would like to share our most popular blog posts from …
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Tips for Optimizing Pinterest boards for Small Businesses
Ever since the launch of Pinterest in March 2010, marketers and small businesses are leveraging the site to drive traffic and sales. There are some old school business leaders who are still anti-social media, but they are missing out on a big opportunity if they ignore Pinterest and other platforms. …
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Influencer Spotlight – Mary Silva
Mary Silva has been a part of the Search Influence team for nine months, and in that time she’s gotten a reputation for hard work and dedication. She’s become the go-to person for managing clients’ online presences when it comes to Google, Yahoo and Bing. She is also the person …
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A Quick Guide to Using the Internet to Your Advantage
Small businesses have come a long way, thanks to the Internet. Now we all have websites touting our products and services, and we have more ways than ever to connect with our potential and existing clients. But there’s always room for improvement, isn’t there? If you’re not fully using the …
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Google +Post Ads Offer Near Limitless Exposure to Social Messages
Google has just announced a revolutionary social ads concept for brands dubbed “+Post ads.” +Post ads will allow marketers to re-package selected Google+ posts for promotion by way of Google’s display ad network. Unlike Facebook ads which live only within the walled garden, Google is taking the revolutionary step of …
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Paying By Email with Google Wallet
If you use Gmail (and let’s be real, who doesn’t?), chances are you may have noticed a new feature pop up recently. Unfortunately, clicking the $ doesn’t mean you magically receive money. Similar to Venmo, the newly implemented Google Wallet allows you to quickly and securely send money within Gmail. …
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What’s New About the New Google Maps
This week, Google rolled out a new and improved Google Maps! With this update, many are wondering what exactly is different about Maps besides the obvious physical changes. The new design is focused on providing smarter search results immediately and making the user experience much more effortless. In this day …
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