-
Found: Yelp Reviews Copied and Published as Google Reviews
In the last week, one very alert client saw saw some very recent reviews on his Google Plus Local listing that looked pretty suspicious. All 4 of these reviews were published within the week: The client immediately flagged “Oscar” as a spam review on Friday, November 29th. By Tuesday, December …
Continue Reading >> -
A Few Tips for Balancing School and Work
Here at Search Influence, we have several employees who are still in school in addition to working here part-time or full-time. Some are in grad school and some are in undergrad at schools in the area like Tulane and UNO. Since I am not one of these ambitious employees, I …
Continue Reading >> -
Google Introduces Helpouts
Haven’t heard of Google Helpouts yet? Don’t worry, you’re not alone. Until recently, Google’s newest venture has been fairly hush-hush, so here’s a brief overview of the product and how to become a part of it. What Is Google Helpouts? Helpouts seems to be Google’s attempt to branch out into …
Continue Reading >> -
5 Things You Need To Know Before Performing A Backlink Analysis
Getting lost in the jargon of backlinking research tools is common whether you are new to SEO or have been practicing link building for a long time. However, the number of other sites that link to yours (inbound links) has consistently been a critical factor for search engine rankings. So, …
Continue Reading >> -
5 Content Marketing Myths You Need to Unlearn
The popular SEO strategy of content marketing has always been effective. Now, with recent changes to Google with its Hummingbird update and the increasing importance of social media, good content marketing is more important than ever for boosting your online visibility and search engine ranking. While content marketing isn’t exactly …
Continue Reading >> -
Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
Continue Reading >> -
What is this SEO Thing Anyway??
SEO is not a shortened nickname for CeeLo Green. It’s not a secret government agency either. SEO, or Search Engine Optimization, is the process of improving a website’s visibility by making its function clear to Google and other search engines. Whether you realize it or not, SEO is a big …
Continue Reading >> -
Search Influence Goes to Digital Agency Conference
Search Influence had the opportunity to send our VP of Sales & Marketing Kelly Benish to Local Media Association (LMA) and BIA Kelsey’s Digital Agency Summit, which was held in Chicago on November 6th and 7th. The Digital Agency Summit is described as “two days dedicated to the best case …
Continue Reading >> -
How to Link Your AdWords and Webmaster Tools Accounts
Google recently announced a new feature in the “Dimensions Tab” of Google AdWords. Once you link your AdWords account to your Webmaster Tools account, you will be able to view the “Paid and Organic” data. This report shows you a variety of valuable information, including the organic keywords that are …
Continue Reading >> -
New Influencer Faces: Fall 2013
We are excited to welcome nine new employees to the growing Search Influence team! Account Management Team Jordan Polhemus has joined Search Influence as a Junior Account Associate. She graduated Cum Laude from Georgia Southern University with a degree in entrepreneurship and a minor in marketing. While in college, she …
Continue Reading >>
