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The Scoop on Sender Score
Any business that sends regular emails to a list of subscribers has a Sender Score. Your score is a method of determining how mail servers (inbox gatekeepers, so to speak) view your reputation as a trustworthy email source. To keep it simple, think of it this way: if you’re not …
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The New Google+ and How To Avoid Getting Your Business Account Suspended
As you all probably know by now, every Google account now has a personal Google+ profile associated with it. A common practice in SEO and setting up a Google Local listing in the past has been to create a Gmail account specifically for business purposes. This generally included using a …
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Everything You Need to Know About Google Carousel
Whether you’re looking to improve your position or simply figure out what the heck this carousel is doing in your Google search results, this blog post is for you. Let’s start out with a little background information. What is the Google Carousel? As you have probably noticed by now, Google …
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LocalU Is Coming To Dallas!
Local businesses and small business marketers in the Dallas / Fort Worth area are in for a treat! The traveling road show of local online marketing, LocalU, is making its way to Dallas, TX on Thursday, January 23. I had the opportunity to attend LocalU when they came to New Orleans, …
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Search Influence Holiday Party
Here at Search Influence, we do things a little differently than most companies. Our office artwork is created by our employees, we play the same song every Friday at 5pm, and our holiday party is… well, a little later than most holiday parties. This year, our holiday party fell on January …
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Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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Make Your Infographics Count
Infographics have been around for years. We have seen them in cave paintings and hieroglyphics. William Playfair was credited with the first area chart and pie chart in his 1790 book, The Commercial and Political Atlas. Over the years, we have pushed forward the design of learning concepts with the …
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Influencer Profile-Erica Rench
As Search Influence continues to grow, so do the departments! Erica Rench joined the Search Influence team in December to fill the newly created Operations Associate position, working under Operations Director Jeremy Brown. Erica comes to Search Influence after living and working in New Orleans for several years as an …
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New Influencer Faces: January 2014
We are excited to welcome 12 new employees to the growing Search Influence team! Account Management Team Amanda Ball has been hired as an Accounts Coordinator. Born and raised in New Orleans, Amanda graduated from Delgado Community College with an associate’s degree in applied science with a concentration in Computer …
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