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HAPPY FRIDAY, BOYS! (and girls)
Here at Search Influence, we’re all about tradition. We’ve got loads of candy in the kitchen, an anonymous question of the day on the community whiteboard, king cakes all Mardi Gras season long, double booked conference rooms, and every single Friday afternoon ends the same way. No matter what you’re …
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No really, … was there a Google update in January 2014?
It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
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Reputation Rescue: Dealing with Your Business’s Online Reviews
These days more customers are turning to their social networks and online review sites before making purchases. While local directories and review sites are important for your business’s online presence and SEO, it also opens up the door to both positive and negative reviews from customers. Copy and paste the code in the …
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3 Reasons Why Your Business Should be Active on G+
Some may know Google Plus as a weak attempt by Google to compete with Facebook. However, it can be used for much more than just engaging with your target audience. Google’s social media platform can also help your SEO efforts while providing quality content and information to followers. Here are …
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5 Management Tips (from a New Manager)
I’ve been at Search Influence for just over a year and a half. However, in the last four months my role has changed from managing clients to managing people: exciting and terrifying all at once. It is one thing to be great at your job, but it is another to …
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Social Media Marketing and the Super Bowl: It’s All About Preparation
If you’re like me and you love sports and social media, there isn’t a better day than Super Bowl Sunday. From the creative commercials to everyone constantly updating their feeds with their own thoughts on the game, it’s the ultimate setting for sports and marketing to collide. Rather than sit …
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It’s SNEAUXmageddon!
Down here in New Orleans, let’s just say we are not used to the cold. With freezing temperatures threatening, the entire city is shutting down, (but here at Search Influence we are still hard at work!) Although many people are referring to the winter storm as Sneauxmageddon (the world is …
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Social Media And Small Businesses
Early last year, an article was featured on StreetFight.com that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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How To Handle Automated Software Headaches
To set the ‘scene,’ you’ve either recently purchased or are about to purchase a piece of software that is meant to offer improvements for your business. Whether it’s some form of automated process, or software that adds another form of datum for you to analyze and use for future success …
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Q&A on ShortStack
For anyone that doesn’t know, ShortStack is an app that allows you to run contests and promotions from your Facebook page. It can also help boost social engagement and get more likes on your page. I recently had a client ask about using ShortStack for a Facebook contest and this …
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