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SEO Education and News
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How Small Businesses Can Build Quality Backlinks in 2019 and Beyond
Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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Non-Secure Site? Prepare Your Website for the Google Chrome 70 Rollout
Since last year, we have been explaining what HTTPS means and the important updates announced by Google. Let’s do a brief refresher course. What Is the Difference Between HTTP and HTTPS? HTTP and HTTPS protocols both fulfill the same core function to transfer data over the internet. HTTPS stands for …
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How to Drive Conversions With the Right Contact Form—And What to Avoid
Your business’ shiny new website just launched and everyone assumed a deluge of fresh new leads would follow. To everyone’s dismay, the predicted deluge turns out to be nothing more than just a trickle. What gives exactly? “Build it and they will come” may ring true with your traffic itself …
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Why You Should be Posting on Google My Business
“Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006. That’s because Google has practically monopolized internet searching. According to NetMarketShare, Google accounted for over 79 percent …
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What Are The Most Important Review Sites? Start With These Three
In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help search engines and users learn more about your business; in today’s environment, if you are neglecting these review sites, …
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The Beginning of Google’s Mobile-first Index Rollout Is Underway—Are You Prepared?
In 2016, Google announced they had begun testing a new ranking system based on indexing all mobile content first. Now, it’s official. The eagle has landed! The beginning of Google’s mobile-first indexing rollout is now well underway. As Google continues to move toward the big shift, it’s important that your …
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What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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Rookie Website Mistakes, Part 6: You Abandon Good Work When Replacing an Old Site
So, you’re launching a new spiffy, user-friendly website? Or, maybe you’re migrating your site from an HTTP to HTTPS secure domain? To make the launch as successful as possible, there are a few important steps you (or more likely your web developer) should take on the backend to facilitate a …
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