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The September Influencer: Will Scott’s 13 Winning Higher Education Marketing Strategies
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! 13 Winning Higher Education Marketing Strategies for 2026 …
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AI Search for Senior Living: The Traffic Plateau Already Showing Up in the Data
TL;DR: AI search for senior living communities rewarded early movers almost automatically, but that easy growth phase is ending across the industry. Communities that track AI referral traffic now and keep shaping the signals AI reads (website, listings, directories, and media footprint) are the ones positioned to keep growing once …
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Secure Your Spot: ChatGPT Pilot Program – September Client Insider
ChatGPT Ads Are Up for Grabs. Now’s the Time to Get In. Your customers are already asking ChatGPT the questions they used to ask Google. ChatGPT Ads put you in front of them right as they’re researching and comparing, the same active-intent moment your paid search and SEO programs are …
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[New Research] How Prospects Search in 2026 and What It Means for 2027
Key Insights AI search use is up 15% year over year. 39% of prospects now use AI-powered tools daily, up from 24% in 2025. Search engines still lead, but the gap is closing. 80% use traditional search engines to research programs; 54% now also use AI. Citations build real trust. …
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Senior Living SEO Expert Paula French Takes on the AI Traffic Plateau at SMASH 2026
Search Influence is a digital marketing agency specializing in AI and organic search engine optimization (SEO), digital advertising, and analytics for higher education, hospitality, and healthcare, including senior living. Paula French, Director of Sales and Marketing at Search Influence, will present Your AI Traffic Will Plateau. Then What? at the …
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Search Influence Named a 2026 CityBusiness In the Lead Honoree
For the second year running, Search Influence has earned a spot on New Orleans CityBusiness’ In the Lead: Best Women-Owned Businesses list, a recognition that puts us alongside a competitive field of women-led companies shaping the region’s economy. The honor comes as we continue to grow our national client base …
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Enterprise AI Visibility Platforms Compared: Scrunch AI vs Profound vs XFunnel
TL;DR This post compares three enterprise AI visibility platforms. Scrunch AI tracks brand presence across nine AI engines and includes an optimization layer that helps AI systems read and cite your content. Profound is the only fully independent option of the three, with daily updates across 18+ countries and an …
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13 Winning Higher Education Marketing Strategies for 2026
Note: This post was updated by Will Scott on September 02, 2026 to reflect current best practices. It was originally published on August 14th, 2023. TL;DR: Winning higher education marketing strategies work in sequence, not isolation: get found, get believed, get engaged, prove results, then measure and improve. Skipping a …
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[UPDATED] SEO & AI Search Workbook for Higher Education: A Free Interactive Resource
Search Influence offers a free SEO & AI Search Workbook for Higher Education Websites, now rebuilt to cover AI visibility alongside traditional SEO. Ask ChatGPT to recommend a program in your field, and there’s a real chance your institution never comes up, even if it ranks first on Google for …
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7 Tips for SEO Web Developers
Note: This post was updated by Shane Kretzmann on August 31, 2026 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how …
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