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Search Influence to Present on AI Search in Higher Education at AMA Symposium 2025
AI-driven discovery is rewriting the rules of visibility for universities. As prospective students increasingly rely on tools like Google’s AI Overviews, ChatGPT, and Perplexity, the traditional SEO playbook is no longer enough. The next era of visibility requires a strategy built for recognition and trust within AI ecosystems, not just …
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The October Influencer: AI Search Insights – SEO Fundamentals and Our Brand-New Research Study
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Search Influence and UPCEA Launch Research Study AI Search in Higher Education: How Prospects Search in 2025 Our brand new research study with UPCEA reveals how AI, search engines, and university …
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15 Questions Every University Should Ask Their PPC Agency About Their Campaigns
Key Insights Many universities rely on a PPC agency, but most campaigns aren’t built to connect ad spend directly to student enrollment outcomes. A strong Google Ads agency should track meaningful conversions, such as inquiries, applications, and campus visits — not just clicks. Ongoing PPC management, post-launch optimizations, and negative …
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AI SEO Expert Will Scott Shares Insights at Leading European Conferences
Search Influence continues to advance the conversation around AI SEO on a global scale. This fall, CEO and Co-Founder Will Scott represented the agency at two of Europe’s most respected industry events, SEOktoberfest G50 Summit in Austria and SMX Advanced Europe in Berlin, sharing insights on how artificial intelligence is …
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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider
Unlock the Power of Demand Gen + Performance Max The Upgrade Your Paid Search Strategy Needs Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search? Google’s Demand Gen and Performance Max campaigns are …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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From Cold to Gold: How to Measure Lead Quality
Note: This post was updated by Gi Levet on 10/7/2025 to reflect current best practices. It was originally published on 12/8/2023. Key Insights Quality of digital marketing leads always trumps quantity of leads. Knowing the differences between high-quality and low-quality leads helps you determine the quality of your own leads. …
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Upcoming Webinar to Reveal New Research on AI Search in Higher Education
50% of prospective students use AI tools like ChatGPT and Perplexity at least weekly to research programs. 79% read Google’s AI Overviews, and more than half say they’re more likely to trust the institutions AI cites. These search behaviors are no longer emerging trends. They’re the new reality for enrollment …
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The September Influencer: Back to School: Your Ultimate Guide to AI Search Success & Tracking
Stay ahead in digital marketing with The Influencer… Don’t miss out! AI SEO Insights from Our CEO, Will Scott The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization WILL SCOTT | 19-MINUTE READ Will Scott shares his expert perspective on the evolving landscape of AI …
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