The December Influencer: Close the Higher Ed AI Search Gap: Lessons for Every Marketer
December 23rd, 2025 by
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UPCEA Guest Blog
The AI Search Gap: What Students Expect vs. What Institutions Are Doing
JEANNE LOBMAN | 14-MINUTE READ
Half of prospects use AI tools weekly, yet only a third of institutions have a formal AI search strategy. Director of Operations Jeanne Lobman explains how to build sustainable search visibility for your institution.
Instagram SEO Playbook: How to Win Over Google and AI Search
REBECCA MICHELET | 17-MINUTE READ
As Google indexes Instagram posts, visibility is expanding across search and AI. Account Manager Becca Michelet shares expert Instagram SEO strategy insights.
How to Optimize Content for AI Search Engines
COLLIN GUEDON| 14-MINUTE READ
Learn how to structure your content for visibility in AI search engines with our proven AI search content optimization tips.
All of Your Higher Education Marketing Questions Answered
PAULA KELLER FRENCH | 18-MINUTE READ
We answer the most-searched higher ed marketing questions, from AI SEO, to content, email, and paid strategies to boost enrollment and visibility.
Ringing in the New Year: Our Holiday Schedule
Search Influence will be closed Wednesday, December 24 – Thursday, January 1.
For urgent matters during the break, call (504) 208-3900 and leave a voicemail. Our leadership team will be monitoring messages daily and available to support you.
We wish you a joyful holiday season and a Happy New Year!
