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Content Marketing Education and News
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AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms
Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 2/13/26 to reflect current best practices. It was originally published on 8/20/25. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
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Instagram SEO Playbook: How to Win Over Google and AI Search
This post was updated by Rebecca Michelet on 12/15/25 to reflect current best practices. It was originally published on 11/13/25. Key Insights Instagram is now part of the search landscape. Google’s indexing update means public Instagram content can appear alongside websites, articles, and videos, expanding what visibility means for every …
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How to Optimize Content for AI Search Engines
Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean site structure, structured data, and authority signals still drive AI visibility. Organizing key insights, FAQs, and comparison tables makes your …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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The Future of SEO Is AI: Will Scott on What’s Changing and What’s Next
You’ve probably noticed search isn’t what it used to be. The “10 blue links” are buried under AI-generated answers, featured snippets, and who-knows-what pulled from who-knows-where. So if you’re in SEO, the obvious question is: what now? That’s the focus of a recent conversation between Will Scott, CEO of Search …
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Digital Advertising Strategy Checklist: What to Do Before You Spend $1
Key Insights A paid ad campaign is only as effective as the strategy behind it. Even great creative will underperform without a defined goal, audience, and conversion path. Digital ads can increase brand awareness by up to 80%, but only if execution is precise. Relevance, targeting, and optimization unlock that …
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Shopify App Store SEO – A Quick and Dirty Guide to (App Store Optimization)
Key Insights Don’t Suck: Running your app store business with the same considerations as a real-world business can go a long way toward good Shopify App Store SEO. Think Like an SEO: SEO at its core is straightforward: keywords, content, and links. Write for the User, Mostly: What’s best in …
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How to Use Consideration Content to Move Prospects Down the Funnel
Key Insights Understanding the buyer’s journey is key to developing content that leads to conversions. The goals of consideration content are showing prospects how you can address their problem and getting them to add your business to their list of options. There are several types of consideration-level content that can …
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Skimmers, Swimmers, and Divers: Content Strategy for Higher Education Websites
Key Insights Higher education sites need to be accessible and navigable for visitors in all stages of the marketing funnel. A website optimized for the ultimate user experience can positively impact SEO and search rankings. Learn how to create web content that accommodates readers that are skimmers, swimmers, and divers—this …
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The Power of Utilizing Social Influencers for Your Brand
What’s the Hype with Influencer Marketing? We are in the era of social media marketing being at the forefront of increasing brand revenue. I’m not talking about advertising on social media platforms in the traditional way. I am talking about teaming up with social media influencers or as many others …
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