Upgrade Your Website with Fresh Content and Some Help from Beyoncé

March 7th, 2016 by Sarah Felton

In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it should crawl your site, and add overall value to your site. Well, Beyoncé is here to help us give you our reasons for why a fresh content upgrade is so important.

1. Give Them a Reason to Come Back

Customers who periodically visit your site are likely to return when they know that you are updating your website frequently. I suggest something simple like adding a newsletter or on-site blog. Blogs don’t have to be publicity pushes or “salesy” advertisements. They can be fun ways to share content and let your consumers know that you are engaged in your business’s growth in a competing market. Also, you can use them as an excuse to show off your favorite Beyoncé GIFs.

2. New Content = New Site Crawl

Googlebots love to crawl new sites! Google pays special attention to existing sites that have previously been crawled but contain new content. This can be easy for any business to do, as most industries see gradual changes in techniques, best practices, and technology over time. There are new processes, seasonality changes, and all sorts of things that could warrant an extra boost in your content. Don’t feel like you need to rewrite from beginning to end; spicing your content with updates or including additional information to a page that may be lacking is a great way to upgrade your content. The new content should be relevant and engaging for your customer so that you stand out among your competition, or background dancers.

3. Increase Your Authority

Your fresh content will engage users and help increase your domain authority. If you aren’t convinced yet that fresh content will help your website, check out this blog about tracking your changes through Google Search Console. This tool can help show you how your site traffic changes when you update your content. The upgrade of content can gain page authority, along with domain authority, which can produce higher rankings for your site overall.

Website content is by far one of the most important parts of your site and one of the easiest ways to change things up to increase visibility for your business. There are many sides of an SEO campaign, but upgrades to your content keep you relevant and let’s those in your industry know you are a force to be reckoned with.

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