Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
May 29th, 2026 by
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients.
Will, CEO and co-founder of Search Influence, has been selected to lead a pre-conference Mastermind and present on the main stage at SMX Advanced 2026, hosted June 3–5 at the Westin Boston Seaport in Boston. Produced by Search Engine Land, SMX Advanced is one of the search marketing industry’s most established conferences — the kind practitioners attend to do real work, not just collect slides.
Mastermind: Using Cursor and Claude Code for Actual SEO/GEO Work
On Wednesday, June 3, Will leads one of SMX Advanced’s Mastermind sessions. These intimate 10-person roundtables are designed for direct, unfiltered conversation with a subject-matter expert.
His topic is squarely practical: how tools like Cursor and Claude Code can be applied to real SEO and GEO workflows, not as novelties, but as genuine productivity infrastructure. These are the tools Will has been actively testing, and the session will reflect that hands-on experience.
If you’ve wondered how agentic AI tooling fits into agency or in-house work without a developer background, this is that conversation.
Main Stage: Less Busywork, More GEO: Agentic Tools in Action
On Thursday, June 4, Will takes the main stage for a 30-minute session that starts from a real problem: GEO implementation stalls because the foundational work is tedious. Entity research, content audits, schema markup, citation tracking — all of it necessary, most of it manual, and none of it moving fast enough.
The session pairs a practical GEO framework with live demos of agentic tools, including Claude, custom workflows, and automation platforms that compress weeks of implementation into days. Attendees will leave with workflows they can deploy immediately, covering how to:
- Operationalize GEO with agents
- Move quickly from strategy to execution
- Maintain accuracy and brand safety as work scales
It’s built for people who are ready to do the work, not just read about it.
Why Agentic Tools Matter Right Now
The conversation around AI in search marketing has moved quickly. A year or two ago, the debate centered on whether AI-generated content was acceptable. Today, the real question is which workflows, built on which tools, actually produce results and what practitioners need to understand to use them without losing precision or accountability.
GEO implementation is a useful test case. The work itself isn’t conceptually hard, but it’s slow. Each task is manageable on its own, and together they add up to weeks of implementation time before any meaningful progress is visible. Agentic tools change that math. When the right automation is in place, the same scope of work that might take weeks can be compressed into days without sacrificing the accuracy or brand safety the work requires.
Attending SMX Advanced?
Mastermind sessions are available to All Access pass holders and require a separate registration step. Seats are limited. The main stage session on June 4 is open to all conference attendees.
For the full agenda and registration details, visit searchengineland.com/smx/advanced. To learn more about Search Influence’s work in agentic SEO and GEO, visit searchinfluence.com.
