This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Why “AI Keeps Changing” Is the Wrong Reason to Skip AI Search Optimization
TL;DR “AI keeps changing” is true, and it’s also not a reason to skip content structure and entity work. Retrieval, semantic matching, and passage-level ranking, the mechanics that decide whether AI answers cite you, were built into production search between 2011 and 2021, a decade before ChatGPT existed. Betting on …
Continue Reading >> -
Traditional SEO Platforms With AI Tracking Features (2026)
TL;DR If you’re already paying for BrightEdge, Conductor, seoClarity, SE Ranking, or Semrush, you may already have enough AI tracking to get started. The add-on is enough if you primarily care about Google AI Overviews and are tracking fewer than 50 keywords. You need a dedicated tool if you want …
Continue Reading >> -
Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
Continue Reading >> -
Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients. Will, CEO and co-founder of Search Influence, has …
Continue Reading >> -
What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
Continue Reading >> -
Ads Are Coming to ChatGPT. Here’s What It Means for Your Marketing Strategy.
Key Insights OpenAI will begin testing ads in ChatGPT for free and Go ($8/month) tier users in the U.S. — Plus, Pro, Business, and Enterprise subscribers won’t see ads Ads appear at the bottom of ChatGPT answers, clearly labeled and separated from organic responses OpenAI states ads will not influence …
Continue Reading >>