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  • 4 Tips for Finding the Right Blog Length in 2016

    March 30, 2016 by in Content Marketing Search Influence Alumni - 1 comment

    When you have your own blog, there are a lot of things to consider if you want it to be successful. One common question people ask is, “How long should a blog post be?” Unfortunately, there is no cut-and-dry answer. Instead, the length of a blog post should depend on …
    Continue Reading >>

  • Bloggin’ Like “The” Boss: Think Like Bruce Springsteen to Boost Your SEO

    March 23, 2016 by in Content Marketing Search Influence Alumni - 2 comments

    Keeping up with the ever-evolving world of SEO can be overwhelming. Blogging has been considered a beneficial marketing tool since the late 1990s and continues to be an excellent way to keep your business’s SEO relevant and reliable. However, just because blogging has been around for some time does not …
    Continue Reading >>

  • Upgrade Your Website with Fresh Content and Some Help from Beyoncé

    March 07, 2016 by in Content Marketing Search Influence Alumni - Leave a comment

    In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
    Continue Reading >>

  • Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More

    November 14, 2014 by in News Search Influence Alumni - Leave a comment

    1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
    Continue Reading >>

  • Five For Friday: Facebook Mobile Ad Tracking, Promoted Video Tweets, And More.

    August 15, 2014 by in News Search Influence Alumni - Leave a comment

    Facebook rolls out new way for advertisers to track engagement with mobile ad campaigns. User suspicion on the rise as updated Messenger app gains greater access to personal information stored on mobile devices. Twitter begins testing promoted video posts for brands. Yelp and Bing join forces in the name of …
    Continue Reading >>

  • Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!

    July 02, 2014 by in SEO Search Influence Alumni - Leave a comment

    Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
    Continue Reading >>

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    June 14, 2013 by in News Search Influence Alumni - Leave a comment

    1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
    Continue Reading >>

  • 5 For Friday — Links, Stories & Posts For Your Weekend

    May 24, 2013 by in News Search Influence Alumni - Leave a comment

    1. 10 Mistakes Every Startup Should Avoid When Optimizing for Search Engines – Search Engine Journal It’s no secret that a company’s online presence can help and maybe hurt their business, and this is especially true for start ups that are turning to the Internet to get the word out about their …
    Continue Reading >>

  • Medium: Twitter’s Founder Develops WYSIWYG Blogging

    November 29, 2012 by in Social Media Search Influence Alumni - Leave a comment

    As an avid Tweeter, I’ve been excited about the launch of Medium since I first learned about the new site this summer. The promise of a service that bridges the gap between the 140 characters I already love and a more traditional blogging platform is one that excites both my …
    Continue Reading >>

  • Top 5 Search Marketing Bloggers You Should Be Stalking in 2011

    December 16, 2010 by in SEO Search Influence Alumni - 9 comments

    The top 5 search marketing bloggers you should be following if you want to better understand SEO, PPC, and SMM in 2011

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