Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More

November 14th, 2014 by Search Influence Alumni


1. Blogs on Blogs
– Moz

Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often overrated, and whether or not a business needs a blog depends on the type of business it is. The article provides concrete examples of when blogs are superfluous and marketing efforts would be better spent on other areas. It’s definitely worth reading.

2. Link Trouble
– Search Engine Land

Julie Joyce wrote a piece on why a website might not be as “linkworthy” as it could be. It’s common knowledge within the SEO realm that having other websites link to yours is vital. There are many steps that can be taken to optimize your site’s linking potential. While some of Joyce’s examples are somewhat obvious, such as including social sharing buttons, there are some important points that could be overlooked. For example, if your site has “atrocious writing,” it’s very unlikely that anyone will link to it.

3. Backlinks Matter
– Search Engine Watch

Adam Stetzer posted an article concerning why backlinks matter for small businesses. Stetzer argues that while small companies can’t afford to overlook backlinks when trying to rank higher on Google, they can’t take an easy way out either. According to Stetzer, low-cost deals offering “500 backlinks for $79” are actually dangerous for businesses because Penguin will view those links as spam and therefore suppress the business’ ranking. The article also discusses the relatively new concern of “Negative SEO” and how to avoid it.

4. How to Verify Apple Maps Listings Faster
– Mike Blumenthal

It has happened to just about everyone working in Internet marketing – while trying to verify a listing on Google or Apple Maps you’re forced to spend extraneous amounts of time retrieving a verification code over the phone and enter it in online. It seems as if these directories are trying their hardest to prevent you from taking control of the listing. Arbitrary factors, such as using a specific phone number too many times, can delay this process from anywhere between 5 minutes to an hour. Luckily, Justin Moseback of has a trick to curb your time (and anger) spent on getting this task done.

5. Stuff: Where Should You Put it?
– Matt Cutts


When working within SEO, copious amounts of data are used every day. Therefore, it’s important to know where and how to store it most effectively. Matt Cutts has posted an in-depth article that explores the pros and cons of various data ecosystems. Ultimately, it seems, the best option is the one that molds the best to your business’ needs. However, there are some very convincing arguments for a few of them!

Image Sources:
Thanks to Dricker94 for the #5 pool ball image, and to Ministerio TIC Colombia for the typing image.