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  • Disavowing a Backlink: When Is It Okay to Say Bye Bye Bye to a Backlink?

    November 19, 2019 by in SEO Kaitlyn Johnson - Leave a comment

    If the internet was high school, websites would be the students and Google would be a top of the line, elite institution. Think of Google’s search engine algorithm as their admission’s department because it decides which students (websites) are worthy of being apart of their academy (The Top Search Results). …
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  • What Are Good Backlinks Vs. Bad Backlinks?

    March 19, 2019 by in SEO Emily Breaux - 1 comment
    Chain and lock closing door

    Backlinks are one of the many components of behind-the-scenes SEO strategy. A backlink is essentially a link on a site that leads users to a different site. Think of backlinks as a continuous chain that links websites to one another; some chains are firm, strong, and reliable (good backlinks) and …
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  • How Small Businesses Can Build Quality Backlinks in 2019 and Beyond

    January 10, 2019 by in SEO Sarah Spencer - Leave a comment
    A man at a desk representing the marketing strategies of Search Influence in New Orleans, LA

    Backlinks have traditionally been one of the most important ranking factors in Google’s mysterious SEO algorithm. So what exactly is a backlink, and why is it important? A backlink is simply a link on someone else’s site that leads to your site. Google values them because your site must be …
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  • A Tale of Two Strategies: PR & SEO

    December 04, 2014 by in SEO Search Influence Alumni - Leave a comment

    Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
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  • Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More

    November 14, 2014 by in News Search Influence Alumni - Leave a comment

    1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
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  • Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!

    July 02, 2014 by in SEO Search Influence Alumni - Leave a comment

    Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
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  • 5 For Friday – Backlinks, Knowledge Graph, And Privacy!

    May 16, 2014 by in News Search Influence Alumni - 1 comment

    1. Matt Cutts: Google Won’t Devalue Links Anytime Soon -Search Engine Watch Well, you’d certainly hope this is the case with the way Google is initiating hundreds of thousands of manual actions every month…But in Matt Cutt’s recent video, he explains the value of those quality links while Google continues to …
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  • 5 Things You Need To Know Before Performing A Backlink Analysis

    November 27, 2013 by in SEO admin - 1 comment

    Getting lost in the jargon of backlinking research tools is common whether you are new to SEO or have been practicing link building for a long time. However, the number of other sites that link to yours (inbound links) has consistently been a critical factor for search engine rankings. So, …
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  • Is Google Ignoring Your Backlinks? Webmaster Tools Can (Maybe) Help (Sometimes)

    April 26, 2011 by in SEO Search Influence Alumni - 6 comments

    Anyone who is aware of the most basic and fundamental tenets of SEO knows as long as you’re not screwing up your site too bad (using only flash, no content on home page, etc.), backlinks will be the most important factor determining how well your site performs organically. If you …
    Continue Reading >>

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