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  • Read This Before You Switch to Google Analytics 4

    September 27, 2021 by in Industry Insights, Marketing Analytics Alison Zeringue - Leave a comment
    Google Analytics data being displayed on a tablet

    Key Insights A new version of Google Analytics is available and comes with some major changes. The Google Analytics 4 release is the largest update in the last decade or more to Google Analytics. It impacts the way users are tracked and the way their behavior is reported to us …
    Continue Reading >>

  • SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs

    February 13, 2019 by in News, SEO Cory Agular - Leave a comment
    Listing for Search Influence on Factual's Directory

    SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
    Continue Reading >>

  • 5 Things American Businesses Need to Know About GDPR

    July 24, 2018 by in Industry Insights Alula Amare - Leave a comment

    In the wake of the Cambridge Analytica scandal here in the U.S., the General Data Protection Regulation (GDPR) was established by the European Union in May to give users complete transparency on how their data is or will be used. Here’s everything you need to know about GDPR and how …
    Continue Reading >>

  • The Rise of the Silver Surfers: Engaging Older Americans Online

    May 17, 2016 by in Industry Insights Search Influence Alumni - Leave a comment
    Silver Surfers Older Americans Blog Preview Image - Search Influence

    In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
    Continue Reading >>

  • Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More

    November 14, 2014 by in News Search Influence Alumni - Leave a comment

    1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
    Continue Reading >>

  • 5 for Friday — Links, Stories, & Posts for Your Weekend

    June 14, 2013 by in News Search Influence Alumni - Leave a comment

    1. Google Acquires Waze to Improve Local Search Experience – Brafton On June 13, Google announced that it had acquired Waze, a social-sharing platform that uses crowdsourcing to gather real-time information about road closures and traffic jams to give mobile searchers accurate, up-to-the-minute directions. The deal will provide new data for Google Maps …
    Continue Reading >>

  • Keyword Rankings are Important … Just Maybe Not as Important

    June 12, 2013 by in Industry Insights Search Influence Alumni - 2 comments

    I have always been hesitant to use keyword ranking reports as the focus for a successful SEO campaign. They are a useful measure, but they aren’t the most important, nor are they reliable and trustworthy. Don’t get me wrong.  Ranking reports have value.  Just not as the primary reporting standard. …
    Continue Reading >>

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