[WEBINAR] Make Your Existing Marketing Work Harder for AI Search Visibility
March 9th, 2026 by
AI search is changing how prospective students discover programs. But building an entirely new marketing strategy from scratch isn’t realistic for most higher education teams.
Budgets are tight, staff capacity is limited, and priorities compete for attention.
That’s why we partnered with UPCEA for this spring’s live webinar:
Make Your Existing Marketing Work Harder for AI Search Visibility
Tuesday, March 24
12 PM ET | 11 AM CT
Your presenters:
- Paula French, Director of Sales and Marketing, Search Influence
- Will Scott, CEO and Co-Founder, Search Influence
- Emily West, Senior Market Research Analyst, UPCEA
Why AI Search Visibility Matters for Higher Education
AI-powered search tools are shaping discovery, oftentimes before a prospective student ever clicks your website. Platforms powered by LLMs evaluate your site, paid campaigns, PR coverage, and social media to determine what information to surface.
When those channels operate in silos, AI tools may pull incomplete or inconsistent details. In some cases, your programs may not appear at all.
For higher education marketers, the opportunity isn’t to rebuild everything. It’s to unify what already exists. When messaging aligns across channels, institutions increase relevance, strengthen credibility, and improve their presence in AI-driven results.
What You’ll Learn in the Webinar
This session is built for teams who want practical guidance they can apply immediately.
In this live webinar, we’ll break down how to:
- Create a consistent, credible presence across the marketing channels AI evaluates
- Leverage existing assets to improve higher education AI search visibility
- Strengthen trust signals so AI tools surface accurate program information
- Reduce gaps that limit discoverability in AI-powered search
You’ll walk away with clear steps to support your higher education AI search strategy without adding major lift to your team.
If you’ve read our recent insights on how marketing supports SEO and AI search or explored our perspective on AI SEO for higher education, this webinar brings those concepts into focused, actionable execution.
Go Deeper: Interactive AI Search Strategy Labs
After the webinar, join one of our small-group Strategy Labs:
Tuesday, March 31
Wednesday, April 1
12 PM ET | 11 AM CT
Led by Will and Paula, these interactive sessions offer hands-on coaching. Bring your questions about specific programs, campaigns, or content gaps. We’ll workshop actionable recommendations to strengthen your AI search visibility and connect strategy to measurable outcomes.
Build Visibility Without Building From Scratch
AI search is evolving quickly. Visibility now depends on alignment across every channel AI evaluates.
You don’t need to start over. You just need to coordinate the marketing ecosystem you already have.
Register for the webinar and secure your place in a Strategy Lab today.
