Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”

November 8th, 2021 by Shira Pinsker

Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders.

Watch all three recordings here.

Dates for Search Influence's 3-part higher education marketing webinar

Session 1: Create a Student-Centric Journey with the Marketing Funnel

Tuesday, Nov 16 | 12PM ET/11AM CT
Watch the recording here.

In this Higher Education Strategy Session, Search Influence will walk you through how to nurture prospects with tactics that align to the marketing funnel and student journey.

Learning objectives:

  • How to look at the marketing funnel from the student’s perspective.
  • The ideal formula and structure for content that converts on your program and degree page.
  • Opportunities to create innovative conversion website points that help you qualify leads.

Upcoming Sessions

Session 2: Marketing Data, Dashboards, and Decisions

Tuesday, Dec 7 | 12PM ET/11AM CT
Watch the recording here.

Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.

Learning objectives:

  • Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
  • How an integrated reporting dashboard can improve efficiency.
  • Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.

Session 3: How to Gain Stakeholder Trust in Your Marketing Plan

Tuesday, Jan 11, 2022 | 12PM ET/11AM CT
Watch the recording here.

As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth.

Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your institution.

Learning objectives:

  • How to use quantitative goals to plan and pitch marketing strategies.
  • Tactics to demonstrate how a given strategy will help you reach a specific target audience.
  • Guidance to tailor your discussion based on personality styles and role.