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  • Search Influence Hosts Higher Education Marketing Series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy”

    November 08, 2021 by in Higher Education Marketing, News Shira Pinsker - Leave a comment
    Dates for Search Influence's 3-part higher education marketing webinar

    Search Influence will host Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy, a free, three-part training series. The series is designed to help higher education marketers create a strategic and measurable marketing plan and build excitement for the plan among stakeholders. Watch all three recordings here. Session …
    Continue Reading >>

  • Graphics Checklist: High-Quality Assets You Need to Promote Your Business

    November 13, 2020 by in Healthcare Marketing, Higher Education Marketing, Industry Insights Kayla Goforth - Leave a comment
    Cartoon of person checking off giant list with a giant pencil

    Key Insights Businesses need current and high-quality location, team, event, product, and service photographs and logos to establish trust and authority on their websites and across digital and print campaigns. With a well-thought-out plan of action, building out a high-quality asset library does not have to be expensive, time consuming, …
    Continue Reading >>

  • Search Influence to Host Healthcare Marketing Webinar, “4 Ways Digital Marketing is Evolving”

    September 09, 2020 by in Healthcare Marketing, News Shira Pinsker - Leave a comment
    4 Ways Digital Marketing is Evolving, September 10th Healthcare Webinar

    Take advantage of the changes in digital marketing to reach prospective patients! Search Influence has teamed with the Louisiana Hospital Association to bring you a webinar all about change! We’ve all been through so much this year, and change is something to which the digital marketing industry is incredibly accustomed. …
    Continue Reading >>

  • #ShowYourPride: Engaging the LGBTQ+ Community Online

    June 30, 2020 by in Industry Insights Crysten Price - Leave a comment
    Laptop in front of window on desk with love in rainbow color

    This post was updated by Crysten Price on June 30, 2020. It was originally written by a Search Influence alumnus on June 16, 2016. The LGBTQ+ community is a tech-savvy group with a proclivity towards online shopping. This community is a great audience to consider for ad spend targeting. They …
    Continue Reading >>

  • Digital Marketing vs. Traditional Marketing

    February 10, 2020 by in Digital Advertising Madison Nims - Leave a comment
    woman typing on laptop computer and media app icons flying

    If you’re having trouble deciding where you should spend your marketing dollars in 2020, then you’ve come to the right place. As the world becomes more digital, the way we market will continue to evolve. While traditional marketing has its successes, digital marketing is changing the way businesses are marketing …
    Continue Reading >>

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