-
Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion
Effective nonprofit marketing (and fundraising) starts with a story. A good story resonates with the audience, advances the mission of the nonprofit, and calls people to action. Nonprofits are unique from their for-profit counterparts, because even more important than facts are feelings. A good story creates an emotional connection between …
Continue Reading >> -
The Write Stuff: Search Influence’s Freelancer Community
Search Influence’s mission is to help businesses succeed online, and one of the ways we do that is by delivering high-quality content, from engaging blog posts to specialized website content and more. Talented freelance writers are a vital part of our content creation process. In fact, we’ve developed some great …
Continue Reading >> -
A Tale of Two Google+ Updates: Shutting Down G+ Pages & Disconnecting YouTube From G+
In the past week, two new Google Plus updates have come to light. First, we found out that as of July 28, Google has plans to shut down inactive and unverified Google My Business (aka Google Plus) listings. On Monday, July 27, Google’s Bradley Horowitz posted on Google’s official blog …
Continue Reading >> -
Search Influence Welcomes Six Shining Stars to the Team
Search Influence is hiring and we are still growing! Six talented new Influencers have joined our team and hit the ground running. Jared Jones – Junior Internet Marketing Associate Jared is from Pensacola, Fla., and studied at Xavier University. He can be over-the-top at times, but he’s good at directing all …
Continue Reading >> -
Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
Continue Reading >> -
Have Hashtags Become the New Slogans?
In the world of marketing, businesses seem more focused on creating a captivating hashtag to correspond with the newest campaign rather than a fresh slogan. Is it possible for the two to coexist, or are slogans as we know them well on their way to becoming a thing of the …
Continue Reading >> -
Your Fortunes Are Written in the Stars (Your Facebook Star Reviews, That Is)
In a time when smartphones can do everything from tracking down our car keys to acting as a 3D mobile scanner, the modern American consumer is more connected than ever. The Internet lets us share photos with people across the world or down the street, but in addition to sending …
Continue Reading >> -
42 GIFs: The Answer to Life At Search Influence, the Universe and Everything
If you haven’t noticed already, we really love animated GIFs here at Search Influence. They are sent around in company-wide emails about promotions, they might appear in shared team meeting agenda documents, webinars, and presentations, and sometimes we even debate the proper pronunciation of GIF on our “Question Of The …
Continue Reading >> -
How Apps Will Change the Future of Online Marketing
We use apps for everything. From staying in touch with loved ones to shopping for wedding dresses, apps are quickly taking over the mobile online world. But as businesses prep their sites for mobile in the wake of Mobilegeddon, many are overlooking the potentially lucrative opportunities available with apps. In …
Continue Reading >> -
Marketing Must-Haves: What to Look for When Hiring an Online Marketing Firm
You may be worried that outsourcing your online marketing efforts will mean losing control of your company’s voice. You are the expert when it comes to your company’s unique selling points, after all. However, a good online marketing firm will want to work hand-in-hand with you to make sure your …
Continue Reading >>
