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Insta-Update: Direct Messages Just Got Easier on Instagram
Back in 2013, Instagram launched Instagram Direct, which gave users a way to share with one person or a smaller group of people. Last week, they announced the rollout of a couple of exciting improvements, including sending posts in your newsfeed as direct messages and threaded messages. Direct Messages Improved …
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For Small Law Practices, Online Resources Can Be Judge & Jury
For many solo practitioners and small law firms just starting out, establishing a consistent client base is the number one priority. In the increasingly competitive land of marketing your law practice, it’s imperative to look beyond the traditional methods such as putting your picture on a billboard, directly contacting potential …
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Celebrate Good Times: The Birthday Experience at SI
Here at Search Influence, we take our colleagues’ birthdays very seriously. With cards, delicious treats, and amazing desk decorations, you can definitely feel the love on your birthday at SI. There are many ways we have celebrated colleagues’ birthdays, but one of my favorite times was when we all dressed …
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Insta-Ads: Facebook Brings Instagram Ads to Life
Good news for advertisers! It appears that Instagram Ads are now open for advertisers through Facebook’s Power Editor. While no official announcement has been made (and Instagram hasn’t even updated their site), I stumbled across these new features while poking around my Business Manager. What tipped me off was the …
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The Fantastic Four: New Faces Join The SI Team
This August, Search Influence welcomes its four newest Influencers to the team! Andrew Shepherd – Junior Account Associate Andy graduated from Tulane University in May of 2014 with a degree in political science and Spanish. After a year of serving as an AmeriCorps member in his hometown of Birmingham, AL, …
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Word of Mouth in the Digital Age: The Importance of Online Reviews
Having just moved, I’ve spent a lot of my free time shopping on Amazon. From new bathmats to nice wine glasses, a majority of my paychecks have gone towards furnishing my new house. One thing I really needed, though, was a solution to the rock of a mattress that came …
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Hello Bing, Goodbye Yahoo Local: Moz Local Makes Moves
Moz Local made some small changes to its reporting dashboard over the past week or so. These small layout differences indicted a large change in the capabilities of the tool. Only announced on August 18th (though acknowledging that updates slowly rolled out over the previous week), Moz has added City …
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Go Go Google Grantspro
Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
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Running With The Pack: Competing in Local Search Just Got Harder
Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. It’s really early to start dissecting this change, but I’m not seeing …
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Continuity Is Key: 5 Tips for Syncing Up Your Multi-Location Franchise Marketing Plan
To the Small Business/Franchise Owner Interested in Growth: You have started a business and are considering an expansion, which will include another location (or several)! In doing so, you’ve been able to achieve what many people only dream of doing. You’re reaping the rewards and ready for more, so what …
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