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Rebuilding Together: New Orleans Nonprofit Celebrates 25 Years of Service
Next weekend kicks off the 25th annual October Build for local nonprofit Rebuilding Together (RT). Comprised of two weekends of service on homes for low-income families, the elderly or disabled, and military veterans, October Build is the organization’s largest event and hosts hundreds of volunteers both from New Orleans and …
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Why Were 80 Adults Running Around The Quarter With Selfie Sticks? Find Out!
What sets Search Influence apart from other companies is a deep appreciation for its employees. SI embraces the generosity and culture of the city around it, planning a little lagniappe during each quarter in the form of team building events. These events are put on by different departments in the …
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Triple Threat: Search Influence Adds Three to the Team
Bailey Colomb – Junior Account Associate Bailey graduated from the University of Southern Mississippi last May. While she enjoyed her time in Hattiesburg, she’s glad to be back home in New Orleans and living with her current roomies—her mom and step-dad. Awesome, right? She is a sarcasm enthusiast, Netflix binger, …
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Franchise Marketing: If You Aren’t Following These 4 Tips, You Aren’t Doing It Right
Franchise opportunities and the franchise sector grew by a whopping 28,800 jobs in June 2015, according to the latest report from the ADP Research Institute. It’s true: franchises in the U.S. are growing at a powerful rate. With this growth comes a need for specific digital marketing solutions to deliver …
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Hang Out with LocalU and SI to Master the Art of Facebook for Business
With the recent changes to Facebook’s business integration, business owners may be puzzled about how to best use the social platform for marketing and customer interaction. These questions and more will be answered this Friday, September 25 at 11 a.m. EST at Local University’s live hangout featuring Search Influence CEO …
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One Brand to Rule Them All: Unite Your Franchise Fellowship on Social Media
So you want to be successful in online marketing? Well…your franchise needs to get social. More than 70 percent of franchise CEOs and marketing executives voted Facebook as the most effective social media channel for franchises, according to the 2015 Franchise Local Marketing Trends survey conducted by franchise software company …
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Ya-Who? The Slow Decline Has Already Begun for Yahoo’s Local Listing Service
Changes can surprise the SEO world (looking at you, phantom Google updates), and sometimes, changes can be seen a mile away. This is when everyone should look at Yahoo and their local listings. Their importance is diminishing every day, and eventually they will be a thing of the past, like …
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Patience Is A Virtue, But If You Don’t Have It, Use Google’s Popular Times
As a naturally impatient person, I struggle with the following: people who take forever to text me back, traffic, and long lines. Thankfully, Google Search’s newest feature called Popular Times lets impatient people like myself know when a restaurant, business, or venue is busiest so we can avoid rush hour. …
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Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
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This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
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