A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence

October 20th, 2015 by Courtney Cummins

Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your content relevant, and being proactive are valuable ways to attract and keep prospective clients and customers.

Create Social Media Accounts

One of the easiest ways to promote your product or service(s) online is by interacting with current and potential customers. A good way to do that is through social media. In the last decade, the social media world has exploded in popularity. Social networking services such as Facebook, Twitter, and Instagram (because who doesn’t love artsy photos of…things) are just a few simple ways to promote your brand while giving you the opportunity to interact with potential clients. The best part about them? They’re free and can be set up in just a few easy steps. Sharing content on your social media account allows you to not only communicate with current clients or customers, but it may also lead those consumers to share it with those who wouldn’t have seen it otherwise.

Keep Your Content Relevant

Whether it’s on your social media accounts or your website, it’s important to keep your content fresh and up-to-date. There are few bigger turnoffs to online users than seeing out-of-date information about your company. Offering a new product or service? Customers should know about it (and let’s be honest, you definitely want them to). Moved to a new location? Be sure to change your address. No one wants to get to your “location” only to find out that you’re no longer there.


Be Proactive

If you’re famous, it’s probably best to avoid reading what people are saying about you online. If you’re a business, you better be. Read online reviews to find out what is or isn’t making your customers happy, and make any necessary adjustments when possible. Engage with your customers directly to show them that you hear them and are working on ways to improve a product or service. Think like a customer. What were some experiences that caused you to support or abandon a certain brand or business? You can’t make everyone happy, but you can certainly take steps to appease the majority.

There are many other ways to improve your online presence, but these are just a few, easy steps to get started. Interacting with consumers through social media, providing relevant and up-to-date content, and getting proactive will help you to market your brand in a digital world.