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An Update: How to Get Rich (Answers, That Is) with Google
Editor’s Note: This post was originally published on December 3, 2015, and then updated on July 28, 2016, to provide you with the latest information. 2016 Rich Answers: Update Over the years, we’ve continued to follow and analyze Google’s perpetually evolving search engine results page (or SERP) to stay on top …
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Tech It Out: Scripting Automated Emails of Extracts with Tableau
Businesses now more than ever need effective, data-driven metrics to drive solid, evidence-based workflows. More and more small- and medium-sized companies are realizing an increased demand for data visualization to be able to quickly and clearly communicate exactly what is happening at every level in their business. A Stanford-born company …
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You’ve Gotta Be Kitten Me: Uber Delivers Cute Cats to the Search Influence Office
Apparently, looking at photos of cute animals while at work not only makes you happier, but it also increases your productivity. Like most companies, Search Influence encourages employees to be productive. So on National Cat Day (October 29), when we learned Uber was delivering kittens for just $30, we HAD …
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Search Influence Is Grateful for Its Newest Influencer
Join us in welcoming this month’s newest Influencer to the Search Influence team! Kari Llorens – Account Coordinator Kari is originally from Kansas City, Missouri and played competitive volleyball for 10 years, including one year at Loyola. She loves to explore New Orleans and finds herself walking around Magazine St. …
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Only One Direction for New Twitter Hashflags: Up
Anyone who has been on Twitter recently has seen the popular custom Twitter emojis known as Hashflags. Hashflag images appear after a #hashtag and are activated on Twitter for specific occasions or events. Artists and events use these to generate trending hashtags, and having the specific Hashflag gives an incentive …
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Fully CHARGED: Search Influence Announces Seven Core Values
Ten years. This January marks the tenth anniversary of Search Influence’s founding: quite the milestone accomplishment, when I look back on our humble beginnings around Angie and my dining room table. In ten years, our company has evolved as it’s grown from the two of us to three to nearly 90 …
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AI Is Here, and It’s Affecting Your SEO: A Look at Google’s RankBrain
In late October, Google announced that they are actively using an artificial intelligence algorithm called RankBrain as part of the search results engine. This has rolled out slowly since early 2015 and has become a factor for website owners and search marketers to pay attention to, according to Bloomberg. “RankBrain has become …
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Will Camp Out for Marketing Tips: Your Black Friday Survival Guide
November is here! A month full of falling leaves, dropping temperatures, giving thanks, and many people’s favorite shopping day: Black Friday. Last year, 133.7 million people shopped during the Black Friday weekend, according to a Fundivo.com study. As a local business, you may be trying to get a piece of …
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Google My Business Brings the Holiday Cheer with Special Office Hours Pre-Sets
Yesterday, a new My Business feature was published by Google in the product forums. This new feature allows business owners to pre-set special hours to their My Business listing for holiday closings or special times that are exceptions to your day-to-day office hours. There is more information in Google Support documentation. If …
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We Went to AdWords Bootcamp so You Don’t Have to: 5 Tips from the Experts
I had the pleasure of living and breathing AdWords for two full days on its home field—at Google Tech Corners in Sunnyvale, California. We had some very focused discussions that dove into some of the newer features and the best practices for long-standing features. I share some of my key …
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