-
Master SEO on Your Lunch Break with Free Search Influence University Webinars
Beginning this February, Search Influence is launching a free online webinar series called Search Influence University to provide business owners the opportunity to learn the ins and outs of online marketing. Designed with small business owners and operators, entrepreneurs, and nonprofit entities in mind, classes will be held during lunchtime …
Continue Reading >> -
Search Influence Will Give One Of These Businesses $10k. Who Should It Be?
Search Influence is proud to be celebrating our 10th year of helping businesses succeed online. We can think of no better way to celebrate our 10-year anniversary than to give away $10,000 worth of free online marketing services to one lucky Louisiana-based business. It’s our “Make Your Dreams Come True” …
Continue Reading >> -
How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
Continue Reading >> -
Spirit of Giving: Good for Your Business, Better for Your Community
When you work with great people, not only do you produce great work and have fun doing it, but together as a team you can do great things outside of the office. This year, my colleagues came through for two families in need, and I’m so proud to tell you …
Continue Reading >> -
Are You a Homer or a Lisa? Psychographics Demystified via The Simpsons
In marketing, half the battle is understanding your typical clientele. Understanding your customers is crucial in marketing directly to your niche targeted audience. That being said, understanding the ins and outs of your customers can often be daunting and tricky…But wait—hope is not lost! Look in the sky! It’s a bird…it’s a plane…it’s …
Continue Reading >> -
This Is How We Do It! Search Influence Works Hard and Plays Hard
When I was hired at Search Influence, I knew I could look forward to an exciting company culture. Having watched movies such as The Internship and The Social Network, I was excited to be a part of a tech company with a cool culture and quirky traditions. I envisioned seeing …
Continue Reading >> -
The Easy Guide to Holiday Marketing: Four Tips to Help Land Last-Minute Shoppers
The Black Friday frenzy might be over, but that doesn’t mean people are done shopping. If your customers are anything like me, they’ll be walking through your doors at noon on Christmas Eve. So how do you score the last-minute shoppers? Here are a few easy, last-minute marketing tips to …
Continue Reading >> -
A Brand by Any Other Name: The Importance of Brand Consistency
In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
Continue Reading >> -
Dude, Where’s My Location? Google Removes Location Search Ability
While most people were recovering from Thanksgiving food comas on December 1st, Google was quietly removing the ability to change the location of your search. For those of you who don’t fondly remember, there used to be an option in the search tools that allowed you to pretend you were …
Continue Reading >> -
The CHARGED Culture: Kudos, Core Values, and Our Collaborative Workplace
My six months at Search Influence have been exciting to say the least. On my first day, I really had no idea of what to expect. I was so nervous about being the new person and fitting in, and on top of that, I knew very little about SEO. What …
Continue Reading >>
