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Should You Be Marketing During a National Crisis?
Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who cut back. In times of crisis, whether it’s an economic downturn or a natural disaster, your marketing strategy must adapt to meet changing consumer needs and …
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Lights, Camera, Action: Add Video Marketing to Your 2025 Strategy
Transform Your Marketing Strategy With Video in 2025 Video content stands out by fostering connection, enhancing brand recall, and driving action. With consumers exposed to an average of 5,000 ads a day — ten times the number from 50 years ago — cutting through the noise demands a more strategic …
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The Kids Are All Doing It: Your Guide to Social Search [The Influencer – Oct 2024]
Insights from Co-Founder and CEO Will Scott Social Search: How Gen Z & Millennial Search Habits Are Changing WILL SCOTT | 10-MINUTE READ Discover why Gen Z and Millennials are choosing social search over search engines. Learn how you can still use SEO strategies to capture their attention! Read More …
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How To Use Cold Email Marketing to Reach New Audiences
Cold email marketing is often underused in top-of-funnel strategies, yet it’s a powerful way to introduce your brand to new audiences and build awareness early in the buyer’s journey. Cold emails work best as part of a multi-channel strategy, including display ads and social media. It creates a unified approach …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Search Influence’s Director of Sales and Marketing Paula French recently wrote a guest blog post for UPCEA titled “How Higher Education Marketing Metrics Help You Boost Enrollment.” While this is Paula’s first guest blog post for UPCEA, she is a regular speaker at UPCEA conferences and our joint webinars. As …
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Jeanne Lobman on Integrating SEO and Paid Search Strategies at Pubcon 2024
Search Influence’s Digital Advertising Manager, Jeanne Lobman, will present the session Integrating SEO and Paid Search Strategies at Pubcon 2024 in Las Vegas, Nevada, from 3:20 to 4:10 PM on Wednesday, October 16. Along with AdLift Co-Founder and CEO Prashant Puri, Jeanne will explain how digital marketers can drive results …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
Key Insights Many institutions don’t track crucial metrics like cost per inquiry (CPI) and cost per enrolled student, missing opportunities to optimize their marketing efforts and better allocate resources. Higher education institutions need precise tracking and insights to enhance their marketing strategies, effectively engage prospective students, and drive enrollment. Institutions …
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Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
Search Influence Co-Founder and CEO Will Scott will present at Pubcon 2024 in Las Vegas, Nevada, on Wednesday, October 16th, from 10:30 to 11:20 a.m. In his session Content Repurposing and Content Generation, the SEO pro will discuss how marketers can use AI and large language models (LLMs) to breathe …
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What’s Included in Higher Education Cost Per Inquiry (CPI) for Marketing?
Properly calculating CPI is vital for higher education institutions to gauge the effectiveness of their marketing efforts and avoid inefficiencies. To gain a complete picture of their marketing costs and CPI, institutions must consider all related expenses, including media spend and staff salaries. Implementing advanced tools like CRM systems can …
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