Company Profile: Culture Shock LLC
June 18th, 2013 by
One of the reasons I love New Orleans is that living local is part of everyday life. People love shopping and eating at local businesses. Thankfully, you won’t find many chains in the New Orleans zip codes (you need to go out to Metairie for that)! My friend Christine Alex recently started a jewelry business that imports handmade pieces from several countries across the world. This Q&A profiles her company, touching on why it totally fits in with the local New Orleans vibe.
How did you come up with the idea for your business?
I came up with the idea for Culture Shock when I was traveling abroad. I thought it was cool to bring back jewelry instead of postcards to my friends and family. The jewelry became a hit and eventually more and more people began giving me money and asking me to bring items back for them. That’s when I thought it would be really neat for people to be able to buy handmade items from all over the world without having to leave their couch. Culture Shock became an LLC in October 2012 and officially launched on January 18, 2013.
What is the goal/vision for your business?
When I studied abroad, I gained a deep level of respect for other cultures and as a result, appreciated my own culture so much more. My goal is to educate my customers about other cultures while selling them a piece of someone else’s culture to wear.
What products do you offer?
I sell jewelry that I hand picked from all over the world. The biggest countries that I receive my inventory from are Nicaragua, India, and Nigeria. Aside from offering a selection of imported items, I also began creating my own ethnic inspired items. In addition, as a way of honoring my own Creole culture, I created an apparel line under Culture Shock called Naturally Creole. This line offers a selection of Creole-themed apparel and accessories.
Do you have an online presence? Website, Facebook, Twitter, Pinterest?
Yes, I have a website, Facebook, Twitter, Pinterest, and Instagram. Facebook and Instagram receive the most engagement from followers. I have noticed usually the same people follow us across social media platforms.
Why do you use Facebook? What is the benefit that it is bringing to your business?
I use Facebook because it’s where my customers are, and I want to develop a relationship with them. Facebook allows my customers to understand the personality of my brand and learn more about my company and the products that I offer.
On the content she posts to her platforms:
I try to post content related to the countries that I import my items from. I post photos, videos, and open-ended questions. Pictures usually receive the most activity from our followers. On Pinterest, I pin items from our website.
Do you run any contests on Facebook? If so, what kind?
On her customers:
Word of mouth and social media have been important in building brand awareness and getting people to buy our great pieces. I’d love to get more interaction from our social media followers to continue to build the brand!
Culture Shock, LLC
P.O. Box 2217 Harvey, LA 70059
Contact email: Christine@cultureshock101.com