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SEO Education and News
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3 Tips for Measuring Your Online Success with SEO and Beyond
Lately I’m finding more and more clients focused on increasing site traffic. Some are setting goals to double, triple, or even quadruple their current site traffic in as little as 3 months with an SEO campaign. I’m all for a challenge, but there are other metrics to measure the success …
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Hummingbird: Google Answers Your Questions, Anticipates What You Want to Know
Google’s most recent algorithm update, Hummingbird, or as some are calling it, the silent update, snuck it’s way into our lives under the radar a few weeks ago. The update was revealed at a celebratory meeting⏤hosted in the legendary garage that Larry and Sergey rented when Google started⏤commemorating the 15-year …
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What I’ve Learned in a Year of SEO
The year 2012 was a big milestone for me with many life changing events. I got married, moved across the country from Arizona to Louisiana, and I started a new job at Search Influence. Over the past year I have learned many things about New Orleans, life, marriage and the …
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5 Tips for Managing a Multi-Location Business Online
Managing a business with multiple locations online can be challenging. It’s important to connect potential customers online with the business location nearest them. Follow these 5 tips for best practices for managing your multi-location business. 1. All locations need their own individual page! It’s important for each location to have …
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Optimize Your YouTube Videos With Video Transcripts
Using YouTube to promote your business is one of the best avenues to take when it comes to outranking your competition. YouTube is one of the largest search engines available today, which means that everyone is trying to get a piece of the action. The only problem is that most …
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The Return… of the Website
The website is back, y’all! Yeah yeah, we know they didn’t go anywhere, but for the last few years we have had a large shift to companies investing in their social media presence and building out experiences that their fans can interact with on Facebook. It made sense 100% of …
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Effective Use of Exceptions
Throw Lots of Exceptions It seems like a good idea, when writing new code, to use liberal amounts of thrown exceptions to signal erroneous situations. The more the better. Any time you can detect a situation where your data is completely wrong, throw an error. In Ruby just using a …
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Switching to Trello from Pivotal Tracker
We started using Pivotal Tracker over 2 years ago to track the status and progress of our first big software development project. As the lead developer, it fit perfectly into the workflow that I had envisioned for my fledgling department. I added user stories, gave them points and watched my …
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Responsive Design: An Introduction
Responsive Design–What’s the fuss about? You hear the phrase “responsive design” but still don’t get it or why you should be paying for it? Allow me to explain it without all of the technical details. Making mobile versions of your website is common these days, but the implementation can make …
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How To De-Personalize Your Search Results
As Google continues to update its algorithm to deliver more local and personalized results to searchers, it becomes harder to get a true sense of where your site ranks in the search results. Below are a few different options for “de-personalizing” the search results you see. First things first, Sign …
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