SEO Education and News
-
Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
Continue Reading >> -
Law & Order SEO: Finding The Culprit Behind Your Decreased Organic Traffic
As digital marketers, we regularly analyze site traffic to ensure that our efforts are producing positive results. But what happens when you’re doing all the right things in your SEO campaign (high-quality website content, blogging, link-building, etc.) and your Google organic website traffic is consistently going down? 1) Traffic Deep-Dive …
Continue Reading >> -
12 Days of SEO (as Told by Christmas Movies)
December is finally here, and you know what that means – Christmas SEO! Here are my 12 (Days of Christmas) tips for your small business’ online presence, as told by my favorite Christmas movies: 1. Accept That SEO Is a Gradual Process It may take some time, but if you …
Continue Reading >> -
What’s Black & White & May Have Killed Your Site in 2014? This Year’s Top 3 Algo Updates
In 2014, there were numerous algorithm updates that changed the world of SEO—for the better. Google uses a finely tuned (and ever-changing) algorithm to sort search results in a way that best caters to the searcher. In order to perfect this art, Google turns out algorithm updates, both minute and …
Continue Reading >> -
A Tale of Two Strategies: PR & SEO
Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
Continue Reading >> -
New Gmail Inbox Has It All, But Can It Separate Naughty From Nice?
Always on a mission to improve user experience, Google recently released a fresh new look to “Inbox by Gmail.” This update provided additional labels for better organization of your inbox, reminders, snooze options, attachment previews, and more. Invite Only Recent buzz about Inbox by Gmail has circulated, especially during the …
Continue Reading >> -
Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
Continue Reading >> -
The Hitchhiker’s Guide To The New Google My Maps: Coding 101
So along with many other recent Google Maps enhancements, Google has finally done away with the “Classic” My Maps. On September 16, Google sent an email to many users stating that “Google My Maps [was] being upgraded.” Recently, you were able to continue using Classic, but if you wanted you …
Continue Reading >> -
I Wanna Index You Up: Google Exposed
Google is a great keeper of secrets. They’re willing to share parts of demographic data captured from their users with potential advertisers. But, they keep their own personal data locked up pretty tight, or at least tight enough to keep anyone without a neurosis for data away. About a month …
Continue Reading >> -
Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
Continue Reading >>
