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SEO Education and News
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All of Your Higher Education Marketing Questions Answered
Key Insights Half of all prospective students now use AI tools weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed marketers track cost per inquiry (CPI), even though those who do report stronger ROI and campaign satisfaction. 82% of prospective students are …
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[Search Influence x UPCEA] Unpacking New Research on AI Search in Higher Education
This blog post was updated by Ren Horst on November 4, 2025 following the webinar event. 50% of prospective students use AI tools at least weekly to research information online. 79% read Google’s AI Overviews, and more than half say they’re more likely to trust the institutions AI cites. These …
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Search Influence to Present on AI Search in Higher Education at AMA Symposium 2025
AI-driven discovery is rewriting the rules of visibility for universities. As prospective students increasingly rely on tools like Google’s AI Overviews, ChatGPT, and Perplexity, the traditional SEO playbook is no longer enough. The next era of visibility requires a strategy built for recognition and trust within AI ecosystems, not just …
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AI SEO Expert Will Scott Shares Insights at Leading European Conferences
Search Influence continues to advance the conversation around AI SEO on a global scale. This fall, CEO and Co-Founder Will Scott represented the agency at two of Europe’s most respected industry events, SEOktoberfest G50 Summit in Austria and SMX Advanced Europe in Berlin, sharing insights on how artificial intelligence is …
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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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How Marketing Supports SEO and Helps You Score Big With AI Search
Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity signals and driving engagement. Earned media and PR build domain authority and citations that support higher search engine rankings. Email …
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