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SEO Education and News
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization
Updated: November 6, 2025 Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in AI-generated answers is now essential for SEO success. Generative Engine Optimization (GEO) is the new frontier: The shift from ranking pages to …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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How Marketing Supports SEO and Helps You Score Big With AI Search
Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity signals and driving engagement. Earned media and PR build domain authority and citations that support higher search engine rankings. Email …
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The Future of SEO Is AI: Will Scott on What’s Changing and What’s Next
You’ve probably noticed search isn’t what it used to be. The “10 blue links” are buried under AI-generated answers, featured snippets, and who-knows-what pulled from who-knows-where. So if you’re in SEO, the obvious question is: what now? That’s the focus of a recent conversation between Will Scott, CEO of Search …
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7 Tips for SEO Web Developers
Note:This post was updated by Shane Kretzmann on August 4, 2025 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how users …
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SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com
I recently automated an SEO process that used to take our team hours of manual work. It now runs in 5 minutes. This isn’t about replacing experts. It’s about getting them out of spreadsheets so they can actually solve strategic problems and get creative with content. Here’s how I built …
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Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results
Key Insights The modern student journey is multi-channel: Your marketing efforts must span search engines, social platforms, and AI tools. SEO builds long-term visibility: SEO is a key strategy for sustaining awareness and reducing overall acquisition costs over time. Digital ads deliver speed and precision: Paid ad placements boost visibility …
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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
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